TikTok
From #PrideAnthems to #gayming tips and moments that remind us that #LoveisLove , we are inspired and uplifted by the vibrant diversity and talent of the LGBTQIA+ community on TikTok as they continue to create change, set trends, and empower over 1 billion people around the world. In honour of Pride Month, we are celebrating and recognising the collective visibility and power of our LGBTQIA+ community through our You Belong Here 2024 Pride campaign.
Throughout this month, we're thrilled to unveil a series of community celebrations and workshops, programmed hashtags, TikTok LIVE events and music playlists to celebrate our diverse LGBTQIA+ community on TikTok and beyond.
Elevating and empowering LGBTQIA+ creators
At TikTok, we're committed to amplifying the voices of our diverse community of LGBTQIA+ creators as they reach new audiences, build careers, and create positive impact on and beyond the platform. To kick off Pride 2024, we invite and encourage our community to be part of our celebration by using #ForYourPride.
In the UK, we will also be inviting creators to join the #TikTokUnpacks conversation, looking at some of the LGBTQIA+ topics that matter most. Including creators @gayaristo examining LGBTQIA+ history, @belongtoyoutheservices on coming out, @keenabethany who will look at WLW, and @acourtofspicybooks on championing queer literature.
Introducing the UK PRIDE Trailblazers
Get to know LGBTQIA+ trailblazers as they share their Pride stories and connect with changemakers and organisations who are at the forefront of LGBTQIA+ advocacy.
@catburnss (1.9m followers)
Cat is one of the incredible voices inspiring TikTok's music community. With over 41 million likes, Cat regularly teases snippets of new songs, updates on her latest album 'Early Twenties' which drops on July 12th, and a comedic insight into content creation as breakthrough artist. Cat began her TikTok journey during lockdown and quickly made her mark on the UK music scene, landing a record deal, BRIT Rising Star nomination and touring with the likes of Sam Smith and Ed Sheeran.
@gorg.on (701.6k followers)
George Gorg is a trans model, LGBTQIA+ activist, and the entrepreneur behind Bestie Skincare, an organic cruelty free and vegan beauty brand. She uses TikTok to discuss her queer identity and experience coming out as a trans woman, and also treats followers to fashion and beauty inspiration and sneak peaks of incredible events she attends like Eurovision.
@jackremmington (216.2k followers)
Jack is a host, presenter, singer, and LGBTQIA+ advocate, who rose to fame after reaching the X Factor final in 2017. From sharing his personal experience with his queer identity to jumping on viral TikTok trends and all things country music, Jack's account is a varied and fun spot on TikTok!
@sophgalustian (234.9k followers)
Soph is an actor, writer and comedian who has made TV cameos in shows like Everyone Else Burns. On her TikTok, Soph shares hilarious content, life with her girlfriend, and poetry performances with her followers.
@blackloreuk (21.5k followers)
Lyza is the incredible #BookTok creator who is championing a BIPOC & Queer Book segment of the community. Whether it's sharing books for Pride month or trips to Hay Festival, Lyza shares the most joyful and wholesome content.
Discovering your favorite #PrideAnthems
The TikTok community is passionate about discovering music, artists, and amplifying LGBTQIA+ voices through #PrideAnthems and #QueerSounds. One of our favourite #PrideAnthem playlists for Pride Month is from 2024 Eurovision icon Bambie Thug, which includes hits from Bambie Thug themselves and artists including Queen and Chappel Roan.
Check out our #PrideAnthems playlist and be inspired by the music of LGBTQIA+ artists throughout the year.
Supporting our #Gayming community
From fabulous gaymers to passionate content creators and stunning cosplayers, the LGBTQIA+ #Gaming community is fast growing on TikTok. This June, in addition to hosting LIVEs with @gaymingmag, TikTok will sponsor the Gayming Awards "Best LGBTQ Indie Game." Nominees in this category will receive support from TikTok with mentorship on marketing their indie game to power up their game's advertising. To learn more, please visit the Gayming Awards website.
Celebrating Queer Owned Businesses on TikTok Shop
Since the launch of TikTok Shop in the UK in 2022, #QueerBusinesses have gone from strength to strength on the platform. Check out some of the incredible queer founders building and growing their small businesses on TikTok:
@madebymitchell (891.8k followers)
Mitchell is a makeup artist whose videos have reached over 7.4 million likes, and his iconic item 'blursh' quickly became popular on TikTok Shop. Mitchell's account showcases his incredible makeup products and the quirky mascots advertising the products.
@bperfectcosmetics (281.5k followers)
BPerfect, the cruelty free beauty brand founded by LGBTQIA+ advocate Brendan McDowell, gained traction in 2017 after Brendan secured investment offers on Ireland's Dragon's Den. The brand's TikTok account features makeup routine content and their employees' top tips.
@voduzhair (54.2k followers)
Voduz hair, the innovative infrared hair tool and styling product brand, was created in 2019 by Brendan McDowell and Denise Phillips. The business' TikTok account showcases their hero products alongside hair styling tips.
@danielsandlermakeup (7k followers)
Daniel is the founder of Daniel Sandler Cosmetics, an indie British beauty brand which is home to the bestselling and award-winning Watercolour liquid blush. Their account is full of fabulous makeup tutorials and exciting new products.
Fostering a safe and inclusive space for all with our Trust & Safety workshop
You Belong Here is a commitment to the LGBTQIA+ community on TikTok, and one that we honour year-round. We believe that all people deserve to express themselves authentically, regardless of sexual orientation, gender, race or religious background.
In line with our continued commitment to protecting the LGBTQIA+ community on our platform, we have clear policies in place and remove content and accounts that engage in harassment, bullying, hate speech, and hateful behavior, such as deadnaming or misgendering. We also recently launched an Inclusion and Belonging Guide on our Safety Center for members of the LGBTQIA+ community that includes information on the tools and resources available to them to create a TikTok experience that allows for authenticity and creativity.
To empower people to create a safe and enjoyable TikTok experience, we have a range of safety features, such as confidential ways to report potentially violative content and accounts, comment filtering tools and privacy settings to choose who can engage with their content. We also continuously introduce new tools to promote kindness and safety, including ways to customise your For You Feed with keyword filters and Refresh.
As a place where everyone belongs, we are honoured to celebrate our LGBTQIA+ community and provide them with a safe and inclusive space to express themselves freely and embrace their identity fully. This June and beyond, join us as we celebrate Pride and our incredible LGBTQIA+ community.
