TikTokThe #BlackTikTok community is at the forefront of culture and industry-shifting innovation, sparking viral trends, elevating Black Joy through music, fashion, food, wellness and much more. This #BlackHistoryMonth and beyond, we're celebrating the unique contribution and impact of Black creators and Black-owned businesses on our platform.
Putting Black Businesses on the map
One area where #BlackTikTok has had a tangible impact is opening up conversations around Black hair and beauty; so this year, we're shining a light on the community and asking them to share the barbershops and salons that they love most.
Whether that's @mosbarbers1 who've gone viral for giving haircuts to the homeless across the UK or creators like @yaa_asare1 sharing their favourite haircare products. We'll also be working with creators including @davidlarbi_, @abs.tract_ and @chloecarterrwith2rs, who will be sharing what their hair means to them.
With an impressive 22.5 billion views, #NaturalHair is thriving conversation on TikTok, and related hashtags like #Afro have amassed over 11.5 billion views. From championing natural styles to sharing advice, and promoting confidence around Black cultural heritage, this community has been celebrating Black hair in all its variety.
These creators continue the legacy upheld for decades by Black-owned barbershops and salons - which are so much more than a place to get your hair done, becoming safe spaces for spirited debate, culture, and camaraderie within the Black community.
From interviews and poetry, to interactive filters, check out the campaign running throughout October and beyond by searching #BlackTikTok and checking out the Black History Month hub.
Celebrating #BlackTikTok IRL and in app
We're excited to be hosting a bespoke programme of community and in-app events to celebrate Black History Month. To get involved:
📱Check out the #BlackTikTok hashtag and Black History Month hub for the latest news, businesses and conversations throughout Black History Month.
💪🏿 Watch our latest #TikTokUnpacks series we're launching this October, featuring some of our trailblazers from the Black community including @hadley.ogarro, @quincy_smf, @xtamaraf0x, @des_reen and @vintagedollrisa.
🎉 Throughout October, we'll be hosting a series of community events for our #BlackTikTok community, including a creator celebration in London.
🫶🏿 TikTok is partnering with Catch22 & The Prince's Trust for the next TikTok Creative Academy event, which will recognise and honour the contributions, creativity, and achievements of the Black community. This event brings The Prince’s Trust’s Black Pound Marketplace to the Creative Academy for the first time and is for young people aged 18-30 that are interested in a career in the creative industries and/or are interested in starting their own business.
🎤 Start creating! The Black community on TikTok is continuing to grow and thrive, join the conversation and share your voice using the hashtag #BlackTikTok.
That’s just a taster of things to expect on TikTok, but keep your eyes peeled for more activity we’ll be announcing…
Meet our community trailblazers
As part of our Black History Month campaign, we're spotlighting some of the amazing trailblazers from the Black community, who make TikTok the vibrant and inclusive place it is. Our community trailblazers for 2023 are...
@hipstersunshine - 166k followers
Charis shares videos exploring life as a deaf and autistic person. These amazing videos range from raising awareness about the discrimination faced by deaf people and challenging misconceptions about autism, to sharing sign language clips for their favourite bops.
@hadley.ogarro - 25k followers
Hads brings his bubbly energy to a range of lifestyle content, from the tasiest restaurants, to the most enviable holiday destinations. He's already kicked off his Black History Month celebrations, with recommendations for the best Black owned food spots in Hackney.
@foodguidelondon - 221k followers
Brandiece is an Official London Ambassador for TikTok, sharing videos on the best culinary delights the city has to offer. From spotlighting small businesses like @breakfastinbrixton, to the latest restaurant openings, no foodie destination is too big or too small for Brandiece to share with the community.
@thatguybillosh - 66k followers
Bill Osh is an Irish content creator that shares exciting vlog content from his day-to-day adventures. Whether he's at the National Ploughing Games or travelling across Ireland on one wheel for charity, Bill is always guaranteed to bring the positive energy and good vibes.
@dr.blondieperes - 63.6K followers
Dr. Monica is an Irish Doctor that uses her platform to share easy-to-understand health information. Her content covers a spectrum of medical queries, such as who's eligible for free flu vaccines, demystifying cold sores, and educating her followers about the menopause.
@its.katouche_ - 9.7k followers
Katouche Goll is a beauty creator using her platform to share glamourous makeup tutorials and raise awareness about what it's like living with a disability.
@biggiesamz - 27.4k followers
Comedian Sam Redman sparks joy amongst his followers with his hilarious POV skits and relatable videos on being gay, Black and British. Highlights include the difficulties of trying to be South London's Tube Girl to the struggles of being your friendship group's photographer.
@ytnashaatbello - 65.6k followers
Nash is a queen of makeup, fashion and lifestyle content. Whether it's product reviews, seasonal outfit inspiration or GRWM videos, her followers can rely on her for creative ideas on how they can look and feel fabulous.
@teeanddrew - 52.4k followers
Husbands Tee & Drew are a gay Black couple that are showing their followers how they can live their best soft lives. This summer they've shared advice on how gay couples can legally marry in the UK, celebrated Black Pride Day and highlighted the importance of love languages in healthy relationships.
@chloecarterrwith2rs - 45k followers
As a multidisciplinary creative, Chloe expresses herself in tons of different ways, but she's most well-known for her poetry. She shares pieces from her poetry diary and experiments with innovative formats, like turning university notes into poems. She's also explored the idea of hair as a love language and shared her love for the versatility of Black hair.
@cultofbooks - 78k followers
Coco brings comedy to #BookTok with her skits for book lovers. Her hilarious POV videos, such as being asked about your favourite spooky romances capture the passion of avid readers. She also shares in-depth reviews and recommendations on books that have made an impact on her life.
@joris_explains - 314.5k followers
Joris uses his lived experiences as a neurodivergent, Black and gay individual to help others explore systemic inequality, discrimination and bias. His TikTok page is a treasure trove of informative videos, from unpacking the problematic edginess of 2000s media, to exploring how gender-neutral bathrooms impact Decolonisation.
@quincy_smf - 266k followers
Quincy is a comedian that helps Black Brits feel heard through his magnetic charisma and relatable skits. Whether it's that one odd pub that every London neighbourhood seems to have or the wet summers dampening your vibes, Quincy's content has a laugh for everyone.
@ebonixsims - 21.6k followers
Ebonix is on a mission to change the cultural visibility of black women in gaming and media. For fans of The Sims, Ebonix's page is a masterclass in creativity, with tutorials on everything from making locs for Black sims and recreating black icons like Megan Thee Stallion.
@vintagedollrisa - 13.2k followers
This fashionista is all about the latest looks, styles and trends that are shaping the fashion industry. A master of the fit check, if you're into OOTD and clothing hauls, then Clarissa is the creator for you.
@xtamaraf0x - 129.k followers
Tamara Fox is a British basketball player chasing her hoop dreams in the US. Her unique experience of being a young Black Brit living abroad leads to some hilarious storytime and POV content on the reality of being a student in the US.
@des_reen - 33.7k followers
Desreen's content explores her motherhood journey, affordable fashion and more. Her family vlogging content is adorable, from a day-in-the-life with two toddlers to spending 1-to-1 time with her kids. She's also discussed parenting topics such as mum guilt.
@goaldiggersuk - 7.8K followers
Goal Diggers is an award-winning podcast that stands out for being the UK's first Black female-led football podcast. With passionate opinions and fun debates, this groundbreaking group proves that anyone can fall in love with the beautiful game, regardless of their gender or background.
@christina.aaliyah - 131.5k followers
Christina creates educational videos about university life to help her followers make the most of their studies. She provides valuable insights into what it's like to be a med student, from day in the life content to advice for aspiring medics.
@muinatabdul - 9.5k followers
Muinat Abdul is a Manchester-based presenter that is bringing positive vibes to FYPs with every new video. Whether she's making skits on her way to Orlando, or booking a trip to Shrek's swamp, Muinat's confidence is infectious.
Recognising the Black brilliance of TikTok's Internal Community
Throughout the year, our employee resource group (ERG) BLXCK, celebrates the endless impact of our Black employee community at TikTok. As a part of our company-wide Black History Month celebration, BLXCK will spotlight inspiring stories of our employees through inclusive initiatives that empower, educate and unite Black excellence within TikTok.
New to TikTok and want to explore #BlackTikTok? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
