TikTok is a melting pot for all genres. From #Pop, #HipHop to #ClassicalMusic and #AltMusic, we're proud to provide a home for music lovers to share, engage and celebrate their favourite music.

RnB has spent too long in the shadows in the UK, which is why we're launching #RnBVibes!

A brand new genre hub shining a spotlight on the most exciting rising artists in the UK, we're championing RnB music on TikTok - starting with the all-star line-up of Mahalia, FLO, No Guidnce, Mnelia, and JayO. With an astounding 8 billion views already and an impressive array of artists and trending RnB sounds, TikTok will shine a spotlight on the exceptional RnB talent from the UK.

First up are the three-piece superstars FLO. Having topped the BBC Sound of 2023 poll and claiming this year's BRITs Rising Star award, the London girl group has been repping classic RnB stylings to a new generation of fans. Sharing their excitement of being part of #RnBVibes, FLO said, "It feels incredible to be able to represent a genre so close to all of our hearts. RnB has been at the centre of our love for music since before we can remember, which is why we’re so excited to be the face of TikTok’s RnB Vibes campaign 2023!

@flolikethis YKTFV heheh🥰 #rnbvibes ♬ original sound - FLO

Rising multi-genre artist and songwriter JayO has been making major waves on TikTok with his viral track '22' landing a place in the UK Official Singles Chart earlier this year. When asked about being part of #RnBVibes, JayO said, "TikTok has really helped start something amazing with my music, from my reach expanding worldwide to the attention towards me growing more as an artist. It [has] put me in a better position! I'm thankful to TikTok for making me a featured artist for #RnBVibes.

@jayoagain

22 million streams soon…

♬ original sound - jayoagain

TikTok sensations and global superstars in-waiting, No Guidnce are bringing 90s RnB sounds into modern day. Having been described as this generation's Boyz II Men, the sky is the limit for the talented group who added, "Shout out to TikTok for the love! The platforms been an incredible way for us to reach fans and get our music out there. We’re so grateful to be a focus artist for this campaign!”

@noguidnce WE DROPPING SPICY!! MUSIC VIDEO COMING SOON 🌶️🌶️ #rnbvibes #rnb #noguidnce #newmusic #viral ♬ original sound - NO GUIDNCE

One of the UK's brightest RnB talents, Mnelia has built a loyal following on TikTok:"All my supporters know that TikTok is my favourite playground, so it’s more than an honour to be one of the featured artists. Since I joined the platform in the pandemic, it’s become my favourite place to share, laugh, and love. Can’t wait to amp it up a notch and invite more people to the Mnelia party. It’s fun over here 🤍."


@mneliaa #BehindTheSong Long story short, getting your heartbroken by a Tottenham boy makes for amazing music. However I maintain boys from North London are to eternally be feared. ##GenesisRemix##RNBVibes ##MyEnemiesTriedToFinishMe##ButTheyWillNeverWin ♬ original sound - MNELIA

The future is looking bright for UK RnB. #RnBVibes on TikTok will be a home for music lovers, artists, and creators to immerse themselves in all things RnB, connect with their favourite artists and contribute to the resurgence of this beloved genre.

Discussing the launch of #RnBVibes, Tope Bello, Artist Partnerships at TikTok said, "UK R&B continues to gain prominence on the global stage. Its impact extends beyond the country's borders, captivating international audiences with authentic & fresh sounds, and emotional depth. TikTok has continued to be the platform for music discovery and where artists can connect with appreciators of their art, which is why we're proud to launch #RnBVibes!"

Join us on TikTok and get creating with the smooth harmonies of #RnBVibes as we celebrate the dynamic world of UK RnB.