TikTok exists to create joy and inspiration, and that is made better because of our diverse community of creators. A huge part of that is thanks to our Black creators and artists, who have touched so many people across the country and around the world. Without them, TikTok would not be the vibrant and creative community we aspire to be.
Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire others, and we're committed to continuing to elevate and amplify their voices. Today, we're excited to announce "TikTok for Black Creatives," a new incubator program that will invest in and support emerging Black creators and music artists on TikTok.
The three month program will focus on nurturing and developing 100 talented Black creators and music artists, helping to open doors for them to reach new heights in their careers. From motivational town halls with some of the biggest, most successful Black entrepreneurs and celebrities, to community-building forums and educational events with TikTok executives, the program aims to further grow and develop an already flourishing Black creative community on TikTok.
We've partnered with MACRO, the multiplatform media company founded by CEO Charles D. King that represents the voice and perspectives of persons of color, to create a grant for a select group of creators and music artists. The funds can be applied toward educational resources, production equipment, and other creative content development tools. MACRO will also advise on the selection of speakers, programming content, and professional and business-building opportunities for creators.
“We are thrilled to partner with TikTok to identify, uplift and support Black creators. The Black creator community on TikTok is at the forefront of driving culture and sparking trends, and MACRO is proud to help amplify and showcase their immense talent.” - Stacey Walker King, Chief Brand Officer, MACRO
Beginning today until January 27, Black TikTok creators who meet the eligibility criteria are invited to apply for the program. Finalists will be named in February.
We're looking forward to finding and supporting the next generation of Black TikTok stars - pull up!