Every year, New York Fashion Week gives designers a global stage to illustrate their artistic vision and share it with the world. Like TikTok, NYFW gives creators a platform to showcase their creativity and inspire joy.
TikTok is excited to bring a group of talented creators to NYFW for first time ever! These creators will provide fashion fans with a first-hand looks at the shows while serving a uniquely TikTok POV.
Along with designers presenting their new collections and IMG, the powerhouse behind NYFW: The Shows, TikTok is proud to support our creators with this opportunity and special access provided by our partners.
As a part of the ongoing evolution of IMG’s digital platforms, @NYFW, @FashionWeek and @MADE will share live TikTok updates throughout the event, allowing audiences everywhere to tune into the excitement of NYFW from their smartphones.
We're celebrating all things fashion, so whether you're a DIY-er or wait in lines to cop the limited editions, be sure to check out #tiktokfashion to browse content from your favorite creators and artists or post your own fashion inspired videos.
Get Creative "On the Runway"
TikTok is launching a creative effect in honor of NYFW called "On the Runway," where users can bring their own individuality and pizzazz to the catwalk. Whether you want to strike a pose, vogue, or shake it on the runway, this creative effect will inspire your ultimate fashion transformation and have you "smizing" like a pro.
Creators take it to the runway on TikTok
This season, three talented creators will arrive at NYFW for the first time and attend shows all over New York City sharing their experience on TikTok.
Here's a first look at who to follow so you don't miss a moment:
@cosette is a college student whose videos range from tips on how to organize your desktop to insight into her everyday life, including her love for fashion.
@ghosthoney makes videos featuring hysterical sketches mixed in with recordings of his quotidian experience. His strong sense of style shines through each video.
@tayhage is sure to feel right at home around designers and fashionistas. This creator always brings the latest beauty tips and styling videos to her TikTok content.