TikTok is built upon the foundation of creative expression and we want to provide our users with the creative tools to make it easy to produce fun, joyful content on the app. This post is part of our TikTok Tutorial Series, where we spotlight our newest or little-known product features to educate users on how to use our tools in the TikTok creative suite and improve their content creation.
When you share a video on TikTok, you're welcoming the TikTok community into your creative space. From likes and favorites to comments and shares, your video has the potential to touch the lives of many people, and bring joy to the TikTok community and beyond.
You may wonder what type of impact the time, passion, and dedication you put into each video might have, which is why we've built in TikTok Analytics - so you can observe the performance of your videos and measure their reach and impact. To access Analytics, you'll first have to switch to a Pro Account. Just head to the "Settings and Privacy" page, choose "Manage My Account," and tap "Switch to Pro Account."
Once you've switched, you'll find your analytics in the "Pro Account" page of your settings. On desktop, you can access the Analytics page by hovering over your profile photo in the upper-right corner of your screen and clicking "View Analytics." You can also download and export your Analytics directly to your computer when you access TikTok from your desktop device.
You'll find three sections on the Analytics page: Overview, Content, and Followers.
- The Overview section gives you a high-level summary of your account's performance over time. You'll see the total number of times your videos were viewed, the number of users who follow your account, and the number of times your profile was viewed.
- In the Content section, you can see your videos from the last seven days in order of newest to oldest videos. You can also see the videos that are trending on your account. These are the top nine videos with the fastest growth in view numbers over the past seven days.
- You can also view your following count over time and observe the trend of your account's audience growth. You'll see an overview of the total likes, comments, and shares your videos have received.
There are also analytics available for each video you share. Video analytics will help you understand how long viewers watched a video, the total views the video received, its average watch time, and more information about audience traffic.
In reviewing your analytics, we recommend considering the big picture of your video performance over time. Lots of factors determine how content is recommended in the For You feed, so no one engagement metric is necessarily more important than another as you survey how your videos are performing.
You should make note of high-level trends in your analytics, and broadly how audiences are engaging with your content and account – rather than focusing on a single metric (such as likes or comments) from video to video.
Remember that at their core, video analytics tell a story: they represent all the ways people across the TikTok community have engaged with your creativity and self expression. As you post more videos, the numbers, stats, and graphs in your analytics will paint an image of the impact you make and the people you reach every time you share your ideas, creativity, and voice on TikTok.