TikTok loves all things pets, from smiling dogs and laid-back cats to our wildest wildlife friends and everything in between. That's why we're excited to announce that we've partnered with the ASPCA to create the #PetBFF initiative! The American Society for the Prevention of Cruelty to Animals (ASPCA) was the first humane society to be established in North America and is one of the biggest one in the world.
Starting today, for every video created with #PetBFF, TikTok will donate $1 to help the ASPCA on their mission to provide effective means for the prevention of cruelty to animals throughout the United States. Animals bring so much joy to the TikTok community and to our lives. We’re proud to partner with animal rescue shelters and organizations like The ASPCA that work tirelessly to protect and care for animals and unite them with loving families.
“The ASPCA is thrilled to be partnering with TikTok to help animals in need across the nation,” said Rebecca Frommer, Director of Cause Partnerships and Events at the ASPCA. “We’re looking forward to seeing a flood of compelling pets videos go up across TikTok, which will raise critical funds for the ASPCA."
We teamed up with top creators and beloved pet celebrities including Bruno the rescue pup-turned-Hollywood star of the Emmy-nominated Netflix series It’s Bruno, @SushiSaid, _tobythegoldendoodle_, esperborzoi, danizvulun, scout2015 and many other animal lovers to show our support in the fight against animal cruelty. We'll be donating up to $75,000 - so have fun, get creative, and show off the pet bestie in your life!