TikTok, the leading destination for short-form video, has partnered with the nonprofit (RED) to raise awareness for the fight to end AIDS this World AIDS Day. #MakeItRed encourages people to help transform the lives of those who are most at risk by providing medication and education to vulnerable communities.
As a platform that celebrates equality, TikTok users can show their support beginning on World AIDS Day 2019 - and help provide more of the life-saving HIV/AIDS programs in sub-Saharan Africa, including: prevention, testing, treatment and counseling.
To help our users #MakeItRed, TikTok turned five of our favorite effects red from December 1 to December 7, and for every video uploaded using these effects and accompanied with the hashtag #MakeItRed, TikTok will donate $1 to (RED)’s fight, up to $500,000.
“TikTok's global community expresses their creativity through videos that capture the joy of everyday moments We believe that the world's most creative people working together can impact and help those who need it most. Our #MakeItRed campaign in partnership with (RED) empowers each user to show their support and raise awareness about treatment for AIDS – because every person deserves access to care,” said Bryan Thoensen, TikTok.
Jennifer Lotito, Chief Operating Officer, (RED) said: "It’s exciting to have TikTok’s creative community join the fight to end AIDS through this smart campaign. We hope everyone will join this effort to #MakeItRed... and make a real difference where it’s needed most.”