Spring has arrived and while this year is different from years before, the sun is still shining, flowers are blooming, and nature has continued about its yearly routine bringing warmth into 2020. Now, more than ever, it's important for us to acknowledge the importance of each individual being environmentally conscious so we can keep our planet habitable and gorgeous. TikTok is supporting Earth Hour 2020 across the globe to spark conversations and actions that benefit the Earth.
Earth Hour is held every year on the last Saturday in March and, for one hour on March 28 at 8:30 PM local time, we encourage everyone around the world to join us and millions of others in turning off all non-essential electric lights as a symbol of commitment to the planet. To raise awareness of this event, we're encouraging users to use the #EarthHour hashtag and share how they're supporting the planet and spending their brief time in the dark. Last year's #Connect2Earth Earth Hour trend sparked the creation of over 50K videos with 100 million views and we can't wait to see what users create this time around. From picking up trash to simply taking selfies with natural lighting, show us how life changes when you turn off the lights.
Raise your voice for nature.
Don't forget to turn your lights off.
Take selfies with natural light.
Reduce use of plastic.
Pick up trash.