Creators on TikTok entertain over 1 billion people globally - their content brings us joy, makes us laugh, teaches us something new, and offers us a sense of community. And we want to offer a range of opportunities that reward the creativity and passion that goes into making TikTok the global community it is - a unique place where culture starts and creativity knows no bounds.
Today, we're introducing Creator Next, where eligible creators can easily unlock new and existing tools to be rewarded for their creativity on TikTok. Alongside Creator Next, we're also introducing two new features that allow the community to show their appreciation for creators. From those making TikTok videos 'just for fun' to side hustlers and those who consistently create, we know creators have different goals, motivations, and expectations. Designed with this in mind, the features available through Creator Next offer a variety of ways for the TikTok community to reward their favorite creators.
New tools in Creator Next
The new Tips feature allows people to directly show gratitude to creators for their content, much like recognizing exceptional service or giving a standing ovation. As is standard for tipping in person, with Tips creators will receive 100% of the tip value. Payments are processed by Stripe, which allows creators to sign up in seconds and manage their earnings in a simple dashboard. With Video Gifts, also available today, creators can now collect Diamonds not only by going LIVE but also by posting videos. This also gives people an all-new way to interact and engage with content they love. More information on Video Gifts and Tips can be found here.
We also want to make it easier for creators to collaborate with brands on TikTok, where creators' sponsored recommendations on products and services can spark massive moments for brands worldwide. That's why we're opening the TikTok Creator Marketplace (TTCM) to more creators. Through Creator Next, eligible creators with 10K followers or more can now sign up to TTCM to collaborate with brands on opportunities that fit their interests and creative style, opening up new ways to get paid.
Video Gifts, Tips, and TTCM join LIVE Gifts and the Creator Fund under Creator Next. More information on Creator Next, feature eligibility requirements, and all the ways that creators can make the most of TikTok can be found here.