TikTok is committed to making a positive impact on the world, which is why our company's mission is to inspire creativity and bring joy. We've collaborated with the World Economic Forum (WEF), one of the world's leading nonprofits, to celebrate the differences that make up our diverse community, why their voices need to be heard, and the efforts they have done to make the world a more tolerant place. We've launched the #AllTheDifference global hashtag challenge to promote diversity and inclusion during WEF's annual meeting held in Davos, Switzerland.

As leaders from around the world meet in Davos this week to discuss inclusive societies, TikTok users in 75+ global markets are encouraged to celebrate inclusion and diversity by joining the hashtag challenge. The challenge will go from January 21 to January 27, and users will have an opportunity to show what makes them unique, how they cast off labels, and how they help make the world a more inclusive and diverse place. 

A  special "I say" sticker will be available to help users express themselves bravely and creatively.

TikTok creators are already sharing their own personal stories:


what people say about me < what i say about me ♡ #allthedifference #antibullying #selflove #foryou

♬ original sound - nabela

a little bit of my story✨ #allthedifference un poquito de mi✨

♬ original sound - luanndiez

It’s #2020 Now You Can Make #allthedifference In This World. We Don’t Need Labels. We Are All Unique In Our Own Way

♬ Rise Up - Andra Day

Usa el hashtag #AllTheDifference y demuestranos como no te dejas definir por los estereotipos/ etiquetas y te haces valer como individuo💋❤️

♬ sonido original - fresajapomex