We are excited to announce a new exclusive content partnership with the PGA TOUR, DP World Tour and The R&A, organisers of The Open Championship, set to bring world-leading and inspiring golf content to the TikTok community.
This summer, these three organizations will be joining forces to help grow the game and bring it to new and diverse audiences. As part of the tie-up, fans can expect a wealth of content featuring some of its biggest stars, including behind-the-scenes clips and top tips from players.
With the Genesis Scottish Open co-sanctioned by the PGA TOUR and DP World Tour, followed by the 150(th) Open Championship, we have what promises to be a memorable fortnight in golf ahead of us. The TikTok community can share their excitement by joining in with a bespoke Hashtag Challenge from 6-15 July, which invites them to show how they are embracing golf this summer.
TikTok is already home to a burgeoning community of golf fans and players, from amateurs showing us their best putting skills all the way through to newly-crowned U.S. Open champion Matt Fitzpatrick (@mattfitz94) taking us along on his historic journey.
Golf-related content is also seeing a surge in popularity on TikTok, with the #Golf hashtag racking up an impressive 27 billion views to-date. Whether it's swing tutorials or highlights from the world’s top players, TikTok is helping to showcase the very best of the sport across all levels.
Through a series of partnerships, including TikTok's landmark Title Sponsorship of the Women's Six Nations rugby competition, and the sponsorship of the UEFA European Championships and Women's EURO 2022, TikTok has cemented its position as the cultural home for all sports fandom across the world.
Sanjit Sarkar, Strategic Partner Manager at TikTok said: "This partnership will give golf fans unique access to the game's most iconic players and tournaments, while enabling the PGA TOUR, DP World Tour and Open Championships to grow and reach new audiences. It's amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love. We can't wait to see the creative ways people get involved in an exciting summer of golf."
Ed Jones, Marketing & Communications Director (EMEA) at the PGA TOUR said: “We’re excited to launch #golf with TikTok alongside the DP World Tour and The Open ahead of what promises to be a memorable fortnight in golf. We want to see as many people as possible sharing their passion for the game and how they are getting involved, whether at home, at the driving range or out on the course. The campaign represents a fun and accessible platform to engage our fans, old and new.”
Will Pearson, Head of Content at the DP World Tour, said: “Between the historic co-sanctioned Genesis Scottish Open and The 150(th) Open Championship, this is a massive two weeks in golf and we are thrilled to be partnering with TikTok, the PGA TOUR and the R&A on the #golf campaign. TikTok has been a brilliant platform for us to reach a younger, broader audience and this collaboration enables us to continue that work.”
Want to get in on the action on the green? Check out these top golf accounts and creators to follow:
- PGA TOUR (@pgatour): The official account of the PGA TOUR
- DP World Tour (@dpworldtour): The official account of the DP World Tour
- The Open (@theopen): The official account of The Open
- PGA TOUR Champions (@PGAtourchampions): The official account of the PGA TOUR Champions
- Matt Fitzpatrick (@Mattfitz94): Professional golfer and US Open Champion
- Manolo (@Manoloteachesgolf): Golf instructor, helping our community advance their golfing skills
- Adam Bazalgette (@scratchgolfacademy): 3 Time PGA Golf Teacher of the Year