TikTok partners with BBC Creator Lab to bring gardening creators to the RHS Chelsea Flower Show

TikTok is cultivating a new era of gardening culture. From planting tips, space saving gardening hacks to gorgeous garden transformations, green-fingered creators are shaping how a new generation connects with nature. With 3.3 million posts under #Gardening which has increased by 50% in the past 12 months and nearly 18 million videos celebrating #Flowers, the appetite for plant-led content is blooming on the platform. Niche communities are thriving too, from documenting seasonal moments like #FlowerShow to the rise of self-sufficiency under the #HomeGrown hashtag.Now, gardening enthusiasts and horticulture-curious creators have a fresh reason to dig in, as TikTok has partnered with BBC Creator Lab once again, the BBC’s talent discovery and development scheme for social and digital creators with an interest in developing a career in television, to launch a brand-new initiative.Delivered in collaboration with the Royal Horticultural Society (RHS), creators who bring gardening, plants, nature and horticulture to life for audiences on TikTok will be able to turn their love of plants into opportunities, grow their audience, and explore a potential path into TV, all while sharing their green-fingered passions with the world.Up to 13 creators will be selected to take part in the scheme, which includes:A two-day BBC Creator Lab content retreatExclusive access to RHS Chelsea Flower ShowOpportunities to visit and capture content at RHS Gardens including RHS Garden WisleyTraining, development and up-skilling from teams at both the BBC and TikTok.Creators will also have the opportunity to pitch ideas and build relationships with BBC Commissioning, Production and RHS teams.Previous BBC Creator Lab initiatives have seen social and digital creators taking part in Last Pundit Standing, a search to find a brand new football expert for BBC Sport, whilst other members of the BBC Creator Lab creative community have created content for some of the BBC’s highest profile content ranging from Eurovision to Saturday Kitchen.Fiona Campbell, Interim Director of Unscripted at the BBC says: “BBC Creator Lab remains a key part of how we identify and support new digital talent for UK audiences. Gardening and horticulture are subjects that connect people to nature, wellbeing and creativity, and this scheme will help us work with creators who can bring those stories to life in modern, engaging ways”.Dominic Burns, Head of Operations TikTok UK, Ireland and Nordics at TikTok said: "BBC Creator Lab is a unique initiative that supports and celebrates the next generation of digital talent and we are delighted to continue our collaboration. Every day millions of people come to TikTok to discover and learn something new and over the past year we have seen home gardeners, flower enthusiasts and budding horticulturalists thrive on TikTok sharing their passion for nature with a global community. BBC Creator Lab will provide a exciting opportunity for creators to turn that creativity into a career in television, and we cannot wait to watch them grow!"Clare Matterson CBE, RHS Director General said: “RHS Chelsea is the world’s greatest and most famous gardening event and we’re really excited to offer these creators exclusive access to share experiences and stories about this incredible horticultural extravaganza, bringing it to life in ways that excite audiences to want to get their own hands dirty or simply to discover how plants, flowers, gardens all make life more joyful.”Applications for BBC Creator Lab 2026 close on 8 February 2026. Further information and details on how to apply can be found at https://www.bbc.co.uk/commissioning/news/creatorlab-2026/Applicants can visit the BBC Talent website for all of the BBC’s schemes and initiatives to help develop careers and support new creatives across production, writing, performing and more.New to TikTok and want to explore all things gardening on TikTok? It’s easy to get involved—simply download the app for free via the Apple App Store, Google Play or Amazon.