Rich Waterworth, General Manager, UK & EU, TikTok
We’re delighted to announce that Manchester United has launched an official profile on TikTok! ⚽
Manchester United's new official channel @manutd is set to inspire and excite millions of football fans worldwide with exclusive behind-the-scenes content, engaging hashtag TikTok challenges and thrilling action moments.
With a focus on creativity and innovation, the club’s new TikTok channel @manutd will pioneer fresh and unique ways of engaging with existing fans, while reaching out to new youth-orientated audiences globally.
@manutd will feature short-form video clips of the first team squad, Under-23s and Women's players, providing a never-before-seen perspective on the club for fans around the world, with tailored content for each country giving fans the ultimate online experience. 🏆
Through this one-of-a-kind partnership, TikTok and Manchester United will work together on thrilling augmented reality content created exclusively for Manchester United fans, plus #challenges, stadium takeovers and other brand collaborations at televised matches.
The partnership with TikTok reflects the club’s commitment to harnessing leading-edge technologies and platforms to develop new forms of compelling content relevant to young and diverse audiences – bringing benefits to fans and partners globally.
We’ve already seen Manchester United stars such as Mason Greenwood and Teden Mengi showing off their skills on the platform, and the club’s profile will provide an even greater insight into the lives of the players, club and training.
If you want even more sports content, check out TikTok's previous sporting challenges and trend, including #BackInTheGame to celebrate the return of the Premier League, and our fun campaigns with Team GB - #IsolationGames during lockdown and #TeamGBGames to celebrate one year to go to Tokyo 2021.