Throughout the pandemic, TikTok has brought inspiration and joy to people around the world, helping foster a sense of community and connection despite being physically separated. We've also worked with trusted public health organisations and experts to bring reliable information to our community. Now, in recognition of World Immunization Week (April 24-30), we're doing our part to provide access to information about COVID-19 immunisation. By supporting informational, engaging livestreams and video creation, we aim to continue contributing to important public health goals.
During World Immunization Week, we're encouraging our community to get creative in how they share the reasons why they're getting vaccinated and use the hashtag #VaccinatedFor to inspire others to get a COVID-19 vaccine, too. People can participate using #VaccinatedFor and view content from the broader TikTok community.
On Thursday, April 29, the World Health Organization will be livestreaming to our community from its TikTok account (which has grown to over 2.8M followers!). Katherine O'Brien, the Director of the Department of Immunization, Vaccines, and Biologicals for the WHO, will explain the science, efficacy, and safety behind vaccines and answer questions from viewers on our app.
To tune in with the WHO live on TikTok, visit @WHO on Thursday, April 29 at 6pm CEST.
Continuing to counter misinformation
As a signatory to the European Commission's Code of Practice on Disinformation, we regularly report EU-level data on our efforts to combat disinformation related to Covid-19. In these monthly reports, which can be found here, we share information on the number of videos labelled with our Covid-19 and vaccine tags, the number of videos related to Covid-19 we have removed for violating our Community Guidelines, and how often our Covid-19 information hub has been visited by our community to access authoritative and trusted resources.
Our latest report, covering March 2021, shows that across the EU, we removed close to 2,000 violative videos containing the term 'Coronavirus' or 'Covid', and we removed just under a 1,000 videos for medical misinformation. We strive to swiftly identify and remove misinformation related to COVID-19, and the vast majority of misleading videos about the coronavirus are removed within 24 hours of upload, as detailed in our last Transparency Report. We're making important investments in new detection mechanisms as we work to close this gap and improve our efficacy.
As well as removing violating content, we continue to bring educational resources to our community. Our in-app coronavirus resource hub has been viewed nearly 79 million times across the EU during March 2021 alone. Globally, the hub has so far received more than 2.6 billion views.
For more information on our work to promote public health and support communities during the pandemic, visit our Safety Centre.