News
Progress update on Project Clover
Today we can share another update on Project Clover, our industry-leading initiative to provide even greater data security for our 150 million-plus European* community. Additional protections for our...
Today we can share another update on Project Clover, our industry-leading initiative to provide even greater data security for our 150 million-plus European* community. Additional protections for our...
Today, we are sharing insights about our work to protect the integrity of our platform for the recent European Parliament elections, which saw 27 national elections take place concurrently between Jun
Creative freedom and experimentation are the most critical tools in today's marketing arsenal to thrive and meet audiences where they are. TikTok is celebrating the brands and creators that have taken
With over 5.3m posts, #Luxury lives on TikTok. Fashion, art and culture lovers have found a home on the platform, from brands to creative directors, fashion editors and entire fashion ecosystems are u
Adam Presser, Head of Operations & Trust and Safety Today, we're sharing updates on our continued efforts to help creators safely and responsibly express their creativity with AI-generated content (AI
Creative and joyful experiences on TikTok start with feeling safe. That's why more than 40,000 trust and safety professionals around the world are dedicated to keeping our platform safe, and we're inv
Adam Presser, Head of Operations & Trust and Safety Creators play a fundamental role in helping maintain a safe and entertaining environment for everyone on TikTok. We focus on empowering people with
Caroline Greer, Director of Public Policy and Government Relations, Brussels Millions of Europeans on TikTok will start to receive push notifications from next month to direct them to their local in-a
Since TikTok was designated under the EU's Digital Markets Act (DMA) last year, we have collaboratively engaged with the European Commission to explain how TikTok operates and reach a mutual understan
It is nearly twelve months ago that we first announced the details of Project Clover, our industry-leading initiative to deliver an enhanced protective environment for our European user data. Project
By Kevin Morgan, Head of Safety & Integrity, EMEA More than 134m people across Europe* come to TikTok every month, many of whom will vote in the forthcoming European elections. Next month, we will lau
TikTok took four leading creators from across the globe to Davos, Switzerland, this year so that they could champion their causes against the backdrop of the World Economic Forum (WEF). It is the firs
Respected analysts Oxford Economics have today released "The TikTok Effect", a new report that quantifies the economic impact small businesses using TikTok are having in Europe. The research shows: An
2023 on TikTok is defined by life hacks, throwback tracks and thriving small businesses as the community continued creating, connecting and celebrating authenticity throughout the year. Engaging with
TikTok is the go-to platform for brands to authentically connect with, inspire, and entertain today's community. With creativity at its core, advertising on TikTok becomes a compelling form of enterta
Sustainable food TikTok campaign reaches 110m people and results in 500,000 food dishes saved a year Awards honour the best creativity among agencies and brands across Europe, with offline campaign im
By Theo Bertram - Vice President, Public Policy & Government Relations - Europe Over 150m people across Europe come to TikTok every month to express their creativity, learn a new skill, promote and gr
Today, we are appealing the European Commission's decision to designate TikTok* a 'gatekeeper' under the new Digital Markets Act (DMA) legislation. We fully support the principles of the DMA, which ai
European Union