At TikTok, we want to empower organizations to raise awareness, mobilize support, and raise funds for their causes. To support that goal, today we're launching TikTok Pro and a pilot of our new Sunshine referral programme to enable people in Europe to support charitable organizations while discovering engaging and entertaining TikTok content.

Rolling out in Germany, Portugal, and Spain to start, TikTok Pro is a new app that allows people to experience and engage with joyful and entertaining content, with our Sunshine Programme built-in. The Sunshine Programme offers a unique way for charities and NGOs to engage with new audiences, and allows the TikTok Pro community to support them. Users can accumulate 'virtual Sunshine' by referring others to join and by engaging with content from charities, such as liking or reposting charity videos, following charity-related accounts and performing charity-related searches. People can then use that virtual Sunshine on a charity in the programme, and TikTok will make a donation to that charity.

TikTok is partnering with a number of global and local charities on the Sunshine Programme, including Médecins Sans Frontières / Doctors Without Borders (MSF), WaterAid, Aktion Deutschland Hilft and the Nature and Biodiversity Conservation Union (NABU). We expect to add more partners over time.

“We’re excited to be partnering with TikTok’s Sunshine Programme, turning digital engagement into real-world impact. Now, people can enjoy the content they love whilst supporting WaterAid’s life-changing projects with communities around the world. Nearly one in ten people around the world don’t have clean water close to home. With a reliable supply of clean water, babies are born healthier, children grow up stronger, women and girls spend less time collecting water and more time in work or school, and whole communities can thrive. By working together, we will change the world through water.” — Jennie York, Executive Director Communications and Fundraising, WaterAid

"'Aktion Deutschland Hilft', Germany‘s Relief Coalition, coordinates rapid emergency response across 100+ countries - supporting people worldwide. Our partnership with TikTok's Sunshine programme connects digital engagement with real-world and important humanitarian relief. Through simple actions on the platform, the TikTok community can direct earned Sunshine towards urgent help for people in need, offering an accessible way for people to participate in global solidarity while enjoying content they value." — Thilo Reichenbach, Chief Marketing Officer, Aktion Deutschland Hilft – Germany’s Relief Coalition

"With over 960,000 members, NABU understands the power of collective action. Our partnership with TikTok's Sunshine programme connects new audiences with biodiversity protection through digital engagement. Users can support our conservation efforts by directing their earned Sunshine towards NABU's projects, helping fund vital work protecting threatened habitats across Germany. Every like, search, or follow generates real funding for conservation. We welcome TikTok's community to join our mission of protecting nature for future generations." — Bettina Dlubek, Team Lead Online Newsroom at NABU

Both TikTok Pro and the Sunshine Programme are designed with safety at their core. TikTok Pro offers all the same content controls, safety and privacy tools, and well-being features as the main TikTok app. The Sunshine Programme is only open to people who have confirmed they are over 18, and the activities associated with accumulating Sunshine are limited.

TikTok Pro is available now in the App Store and Google Play in Germany and Portugal with the Sunshine Programme launching imminently. TikTok Pro and the Sunshine Programme will launch in Spain soon.