We strongly reject the suggestions outlined by Civic Data and are disappointed that a company would deliberately try to mislead or scare companies without regard to current law or the information available.

Pixel usage, which is voluntary for our advertising clients to adopt, is an industry-wide tool used to improve the effectiveness of advertising services. Our use of this tool is compliant with all current Australian privacy laws and regulations and we dismiss any suggestion otherwise. We also rely on our advertising clients to only share data with us through the Pixel, if they have in turn provided their customers with the necessary information and obtained the necessary permissions.

As we have said publicly on many occasions, Australian user data is encrypted and stored in world-class data centres in the US and Singapore.