Over a billion people worldwide turn to TikTok for entertainment, discovery, and creativity. TikTok’s community is not just consuming, they're participating - shaping culture, giving life to trends and driving behaviours on-and-off the platform. Over the past five years, we've been building alongside our partners to give brands the opportunity to be part of this experience.

At our 5th annual TikTok World product summit in New York, US, we launched new business solutions aimed at delivering business growth. These solutions will be available in several markets across the globe, including Australia. We are building branding solutions that capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.

Speaking to more than 250 marketers at TikTok Australia’s local launch event, The Consideration Gap, Amy Bradshaw, Head of Partnerships at TikTok AUNZ, said, "In today's fast-moving digital landscape businesses need more than just visibility. They need tools that drive real connection and conversion. The new solutions are built to empower brands of all sizes to turn engagement into impact and unlock growth. At TikTok, we have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia."

Products launched in Australia include:

Unlock full-funnel growth with TikTok Market Scope

People are more likely to remember brands they see on TikTok while they're deciding what to wear, watch, buy, or where to travel. [1] TikTok Market Scope, is a first-of-its-kind analytics platform that enables advertisers to identify, understand, and activate audiences across every stage of the funnel. With TikTok Market Scope, advertisers can see exactly what moves their audiences. To build on these insights, TikTok has also introduced a new mid-funnel buying solution, Brand Consideration ads, that enables advertisers to move the right audiences from awareness to consideration.

Creative at Scale with TikTok One

TikTok One is TikTok’s all-in-one creative platform that brings creators, tools, and agencies together seamlessly within one platform, and this year TikTok is building on it with new solutions and capabilities. It's proven that business results start with good creative, with 41% of TikTok users saying that entertaining ads make the platform experience much better on TikTok. [2]

With the introduction of TikTok One Insight Spotlight, marketers can better understand the content their audiences are watching, and turn that insight into impact. Insight Spotlight uses first-party insights to help brands spot emerging trends their target audiences are engaging with and understand how they are interacting with trends - allowing them to build strategies that make users stop, watch, and engage.

Now with TikTok One Content Suite, marketers can also easily find and access all user-generated videos mentioning their brand or products on TikTok and turn them into high-performing ads, in an instant. Content Suite is a searchable library of user-generated content that has been pre-vetted and ranked by ad potential. Compared to searching in the app, Content Suite surfaces over 40 times more relevant results that are impactful for a brand. [3]

We've also made it easy for marketers to connect with a wide range of vetted and trusted agency partners and creators, that know how to make TikTok-first content with Partner Exchange on TikTok One - our new name for TikTok Creative Exchange - and TikTok One Creator Marketplace, which is also now available to creators in 26 countries.

Unlock creativity and drive business results with TikTok's AI-powered solutions

Discovery on TikTok is transforming commerce, driving commerce everywhere for businesses of all sizes. Whether the goal is additional sales, leads or app installs, our automation technology plays a critical role in delivering real business impact. Symphony Creative Studio is TikTok’s generative AI-powered video generator. Creative Studio helps to speed up TikTok content creation with AI-enabled features, generating TikTok-fit videos from just a few inputs.

TikTok isn't just a platform, it's an ecosystem that we're building alongside our community and our brand partners to convert creativity into unstoppable growth, turn attention into action, and drive real business results.

Learn more about our product solutions that help brands deliver key business results here.

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