For years, marketing strategies have long emphasised building awareness at the top of the funnel and driving conversions at the bottom. The consideration phase — where users compare options and form b...
TikTok's Agency Accelerator Program is back for another year, promising to be bigger, better and more impactful. Applications for media agency emerging leaders are now open, with participants given ex
New independent research conducted by Talbot Mills reveals 4 out of 5 New Zealanders (81%) believe parents should decide when their teens can start using social media. In addition to this, 9 out of 10
TikTok has partnered with Humanitix; an online ticketing platform and registered charity that dedicates 100% of profits to charitable causes. The new partnership will enable TikTok's communities in Au
Sexist jokes, talking over women, pressuring women for dates, and reinforcing outdated stereotypes - disrespect towards women is a significant problem in Australia, with new data revealing over 70% of
The Australian Government released an Exposure Draft of the Online Safety (Age-Restricted Social Media Platforms) Rules 2025 for consultation and feedback. This is TikTok Australia's submission in res
As the Aussie summer draws to a close, dance trends, lip synching, and even trauma bonding have driven the most popular songs on TikTok, with the top 10 amassing an astonishing 3.4 billion views in Au
“As a platform, the safety of our more than 9.5 million Australian users is our highest priority and we are pleased that eSafety has recognised the best practice work we do to keep young people safe.
Nine of Australia’s top brands, creative, and media agencies have been celebrated at this year’s TikTok Ad Awards, for delivering some of the most engaging and impactful campaigns. From creator collab
From Australia to the US, New Zealand to South Africa, TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The
Twenty-eight of Australia's most creative brands, agencies, and SMBs have made it to the finals of this year's TikTok Ad Awards. A record-breaking 128 entries were submitted, all vying for the chance
#BookTok is a thriving community of book lovers that continues to reshape the literary landscape. In the past three years, there have been over 36 million #BookTok posts worldwide! Creators review and
Why are blackholes the reason we have WiFi? What happens when bacteria and hand sanitiser collide? And how does grunting help improve the speed of your backhand in tennis? Australians can discover ans
In 2024, brands broke new ground on TikTok—embracing the platform’s diverse community, pushing creative limits, riding cultural waves, and showing up with authentic voices. The result was a game-chang
TikTok is excited to announce the launch of Messaging Ads in Australia, empowering businesses to connect directly with customers through seamless, interactive conversations. These innovative ad soluti
TikTok's year-end report celebrates the trends, creators, and moments that defined 2024 in Australia and beyond. TikTok has unveiled Year on TikTok 2024, its annual report celebrating the year's most
Premiering exclusively on TikTok today, Young Bloods gives AFL fans a front-row seat as the next generation of stars go from the locker room to the field, as they prepare to compete for selection in t
"The safety of our community, particularly our younger users, is a top priority for TikTok. We will continue to work hard to enforce our high safety standards. Moving forward, it is important that the
Bridey Drake has been crowned TikTok Creator of the Year at the 2024 TikTok Awards, presented by CeraVe. Beating fan favourites like Elle Ray, Maddy MacRae, Jonah Singer, and the interior design duo J
The safety of our community, especially our younger users, is a top priority for TikTok, and something we take incredibly seriously. This year, we expect to invest more than $2 billion USD in our trus
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