Product

Safety and wellbeing is the highest priority for TikTok and we're announcing new features that allow users to have even more control over their TikTok experience. The new tools allow people to dial up

For years, marketing strategies have long emphasised building awareness at the top of the funnel and driving conversions at the bottom. The consideration phase — where users compare options and form b

TikTok is excited to announce the launch of Messaging Ads in Australia, empowering businesses to connect directly with customers through seamless, interactive conversations. These innovative ad soluti

By Sandeep Grover, Head of Trust & Safety Product, & Mabel Wang, Head of Content and Creator Product, TikTok Today we're rolling out a new feature that enables people to refresh their For You feed if

TikTok, the powerhouse global entertainment platform, has announced the Australian launch of SoundOn at Laneway Festival in Sydney. An integrated platform for music marketing and distribution, SoundOn

From Aussie beauty influencers showing their makeup talents to Kiwi nature enthusiasts sharing their love for the outdoors, TikTok has become a platform that transcends cultural boundaries to make glo

By Cormac Keenan, Head of Trust and Safety TikTok's diverse community transcends generations, spanning from teens to grandparents and everyone in between. We build with these different audiences in mi

By Jordan Furlong, Product Manager, Digital Well-being At TikTok, we believe that our digital experiences should bring us joy, entertainment, connection and enrichment. Having a positive relationship

From Effect House to Library, longer videos and more, there are many ways to make your creativity shine on TikTok. Today, to empower continued creative expression, we're introducing TikTok Avatars - y

Creative effects are at the heart of the TikTok experience. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to exp

By Brent Thomas, Director of Public Policy, TikTok Australia and New ZealandToday we're launching an in-app Election Guide with the support of the Australian Electoral Commission (AEC). At TikTok, we

TikTok is always looking for innovative ways to enhance our communities’ content creation, and today, we are expanding upon the current Video Kit offerings to bring Share to TikTok to developers from

Music and sound are exciting parts of the TikTok experience that spark global trends, inspire endless creativity, and unify communities around the world. The "sound-on" nature of our platform has also

By Lee Hunter, General Manager, TikTok Australia and New Zealand TikTok is home to an incredibly diverse and vibrant community of creators who share their passions with the world, and we want our plat

Over the past few years, we've seen trends and culture come to life through our global TikTok community. We're inspired and honoured to see more than 1 billion people around the world come to TikTok e

By Simon Connolly, SMB Team Lead, Global Business Solutions, TikTok Australia and New Zealand TikTok celebrates storytellers: and since we've launched the TikTok For Business platform in Australia and

For small business owners, there will never be enough time in a day to take on the world. They’re the CEOs, the accountants, the social media managers, and the foundations of our communities. They hav

There's something magical about watching a musician perform live, hearing a Q&A from a new author, or meeting an actor at the stage door following a show. Those experiences have shaped much of the way

TikTok is a world of entertainment, creativity and discovery. The power of our community combined with our technological innovations allows us to build engaging products for brands and partners. We're