Today, we're excited to announce that TikTok and Shopify are partnering in Australia to help Shopify entrepreneurs extend their commerce strategies to TikTok, enabling them to create and run campaigns directly geared toward our highly engaged community. Through this partnership, which follows the global launch that was announced in October 2020, we're making it easier for Australian Shopify merchants to tap into the creativity of the TikTok community, be discovered, and optimise their marketing campaigns.
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since launching the TikTok For Business platform, we've seen brands around the world make real connections with our users by embracing the culture that makes our platform unique. TikTok has become an increasingly important channel for merchants to expand their audience, and we're excited to provide simple, scalable solutions that enable businesses to authentically and impactfully engage with the TikTok community.
"TikTok offers Shopify merchants an unrivalled opportunity to reach audiences that love connecting with brands who are creative and engaging. We are delighted to be bringing the TikTok and Shopify partnership to Australia, to provide local merchants a channel to reach TikTok's unique and leaned-in community. Our partnership with Shopify is one of the ways we're exploring new and innovative solutions to connect brands with users at scale." - Brett Armstrong, General Manager, Global Business Solutions, TikTok Australia & New Zealand.
“Australians are spending more time shopping and interacting online than ever before, and there is high competition among retailers for consumers’ attention. This year, we expect to see even more merchants invest in delivering seamless digital experiences for their customers by taking advantage of how commerce is evolving. It’s an exciting time to be partnering with TikTok to offer Australian merchants new ways to reach and connect with their customers through interactive content that can immediately and directly impact their bottom line. Through this partnership, local merchants will benefit from new and fun ways to engage with consumers on their preferred platforms and channels.” - Shaun Broughton, Managing Director - APAC, Shopify.
New Channel for Shopify Merchants to Engage TikTok Users
With the number of new store creations on Shopify in Australia growing 76% in 2020 vs. 2019, the partnership comes at an opportune time.
Through the TikTok channel which is now available in Australia, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. Highlights include:
- "1-click" pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
- A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
- Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok's intuitive creative tools help turn merchants' products into high quality TikToks in minutes.
- NEW Advanced Matching: This new TikTok Pixel feature enables Shopify merchants to send hashed customer information to more effectively track conversions from TikTok ads and retarget audiences while maintaining user privacy.
- Ad Credits for Merchants: Eligible merchants who spend $25USD ($32AUD) in 14 days will receive $100USD ($129AUD) in ad credits to jumpstart their first TikTok campaign.
Customers are already achieving success through the partnership
We have already teamed up with some exciting Australian businesses, across both enterprise and SMBs, to showcase the power of TikTok and Shopify's partnership.
James Wastell, Marketing Spokesperson at Culture Kings said: "The ease of install for the TikTok sales channel through Shopify was great, but implementation of the pixel has helped us achieve much greater results. By implementing the pixel through the Shopify sales channel, we have seen a 40% drop in CPA and a much stronger correlation to products that are selling online. TikTok has come a long way with advancements in attribution since the ads platform has been available, and this addition has been great for us at Culture Kings."
Michelle Hu, Founder of Etoile Collective, said: “As a business owner, we're constantly looking for avenues to diversify customer acquisition and reach. Etoile already uses TikTok to drive traffic organically, so I’m thrilled that this new partnership with Shopify offers a comprehensive platform for Shopify merchants to reach new audiences. The use of the TikTok pixel allows us to easily track the performance of marketing campaigns, helping merchants to optimise targeting to ensure the efficiency of ad spend. The result: CPMs are about 70% lower and the CPCs are about 90% lower than our main channel.”
We’re excited to build on our partnership with Shopify as we continue to explore opportunities that bring value to businesses and help grow their audience on TikTok. To learn more, visit our TikTok For Business Help Center.