Protecting the integrity of TikTok during the Singapore General Elections 2025

TikTok enables people to discover and connect with content and creators they love. During elections, we work continually to protect our platform and maintain a civil place for people to express themselves and build community. We have worked to protect the integrity of our platform through more than 200 elections around the world since 2020. Throughout the Singapore General Elections, our local elections taskforce works alongside moderation technology to remove harmful content and empower people to separate fact from fiction. Today, we're sharing more on how we do that.

Connecting people to trusted sources of information

Election Centre

We are announcing the launch of our Election Centre, an in-app hub where the Singapore community can find reliable election information through the weeks to come. The in-app Election Centre, coupled with informational banners, will make it easy to find authoritative information about voting and the election. It provides an overview of the election in Singapore, with election day information (directing to the Elections Department Singapore's website) and resources on how to spot misinformation. The Election Centre also features informative videos on how to prevent the spread of misinformation created by students from the National University of Singapore's Department of Communications and New Media, as well as resources and videos from the Ministry of Home Affairs and National Library Board on topics such as spotting deep fakes and separating fact from fiction.

To ensure that we're reaching users where they are, we'll direct them to the Election Centre through prompts on relevant election content and searches. This is part of the wider work we do to empower people with authoritative information on TikTok and give them important context about content and accounts.

Combating harmful misinformation

We protect our community by enforcing firm policies against harmful misinformation and attempts to deceive our community. To do that, we have invested in advanced moderation technologies and thousands of safety professionals who work together to protect our community. That includes our Elections Taskforce right here in Singapore.

We prohibit harmful misinformation and may label unverified content, make it ineligible for recommendation, and prompt people to reconsider before sharing. We work with over 20 fact-checking organizations globally, including AFP in Singapore, to assess the accuracy of content so that our teams can apply those policies accurately.

Deterring deceptive activity

We are highly vigilant against attempts to undermine authentic interactions on TikTok, and have teams who work full-time to disrupt deceptive behaviors.

We prohibit "covert influence operations," where networks of accounts misleadingly work together in an attempt to influence public discussion on important social issues (we report these network disruptions in our Transparency Centre). We also prohibit impersonation or attempts to artificially boost content through fake engagement like bot networks.

State-affiliated media are not allowed to advertise to audiences outside of their registered country, and we restrict the reach of these accounts if they attempt to target foreign audiences on current affairs.

Preventing misleading AI-generated content

To protect the community from being misled, we require creators to label realistic AI-generated content (AIGC) and have consistently been industry leaders in adopting new AI labeling tools and technologies—including a labeling toggle for creators, and participating in Coalition for Content Provenance and Authenticity (C2PA) Content Credentials that enables us to automatically label some AIGC that was made on other platforms.

Harmful AIGC is not allowed, even if labeled. That includes AIGC which falsely depicts public figures making an endorsement, being endorsed, or being bullied or harassed.

Prohibiting Paid Ads

As an entertainment platform, we've long prohibited paid political advertising on TikTok because we don't believe it's conducive to authentic, creative TikTok experiences. Accounts belonging to governments, politicians or political parties ("GPPPAs") are not allowed to use advertising or monetization features, and are subject to additional dedicated rules due to the public interest role play they play in civic processes.

Partnering with Experts

We work with a range of experts who provide guidance on our election approach and help us stay ahead of harmful content that's spreading online. This includes regular consultations with our Southeast Asia Safety Advisory Council and local academics here.

We are constantly working to maintain the integrity of our platform, especially during the elections. In Singapore, we'll keep investing to stay ahead of potential threats and ensure easy access to reliable sources of information for those engaging with election content on our app.