Fashion starts on TikTok. From showcasing their latest designs to serving #GRWM looks and #OOTD inspo, to rediscovering trends and championing sustainable fashion, our global community of fashion and beauty creators comes to TikTok to unleash their creativity, inspiring many of the top trends and conversations in fashion today and tomorrow. All throughout Fashion Month, we're thrilled to be celebrating #TikTokFashion and our diverse community of fashion and beauty creators, designers, models, and brands on TikTok that are shaping the future of fashion. From today until October 3, join us and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more.

Introducing the first-ever global #TikTokFashion Collective

Every day, our global community of over 1 billion people discover and are inspired by trends created and driven by creators on TikTok, making fashion more relatable and accessible while redefining the industry. To celebrate the impact of our global creator community across the fashion world, we're thrilled to introduce the #TikTokFashion Collective - creators from around the world who are creatives, designers, and fashion thinkers shaping the future of fashion on TikTok and beyond. From models and photographers to emerging designers to savvy fashion commentators, members of the #TikTokFashion Collective are next-gen talent representing the most exciting voices breaking into the industry, ultimately reimagining fashion through their authenticity, self-expression, and creativity.

During Fashion Month, members of the collective will be invited to take part in local Fashion Week events and work with TikTok to share content from the most exciting moments of Fashion Month. Our global community can follow along the #TikTokFashion Collective to get their take on the top trends, and go behind-the-scenes at exciting industry moments. Content from the #TikTokFashion Collective will also be featured in our Fashion Month Hub, making it easier than ever for our community to follow along with their Fashion Month journeys. Get to know more about the #TikTokFashion collective via our lookbook!

TikTok's culture of authenticity fuels discovery and inspiration, allowing trends to take off on and beyond the runway and empowering brands to connect with a bigger audience. Throughout 2023, #TikTokFashion and #BeautyTok global views have increased by 300%, bringing together one of the fastest-growing and dynamic communities on the platform.

With TikTok users on fashion journeys being 1.2x more likely (vs. other platform users) to discover new brands and products on the platform*, we continue to actively supports fashion and creative industries around the world through strategic partnerships that celebrate and open up new opportunities for designers, brands and small businesses. TikTok has partnered with some of the top Fashion Weeks around the world, including Milan Fashion Week (Camera Moda), Copenhagen Fashion Week, London Fashion Week (BFC NewGen), among others.

Explore the digital runway with the Fashion Month Hub

For this year's Fashion Month, we're making it easier than ever to stay up-to-date with all the latest trends and moments with our Fashion Month Hub, which you can access by searching "Fashion Month". Featuring the latest content from creators, brands, and publishers around the world, the Hub will also include tailored tabs, including "From the Show", "Outfit," and "Beauty" to help fashion enthusiasts discover just what they're looking for.

"On TikTok, fashion and beauty go hand in hand with creativity, diversity and authenticity. It's been incredible to see fashion and beauty creators achieve success on and beyond our platform. As we welcome Fashion Month, we are looking forward to inspiring our global community by bringing them closer to the runway, introducing unique experiences and spotlighting fashion's most talented voices - everything that's shaping what's trending tomorrow on TikTok and beyond," said Vanessa Craft, Global Head of Lifestyle and Education at TikTok.

Showcase your style with #TikTokFashion and creative effects

Throughout the most exciting month in fashion, we invite you to share your best looks, favorite aesthetics, and more by tagging #TikTokFashion, and using these creative effects:


We are delighted to bring you an exciting month of programming throughout Fashion Month and celebrate the trends, creators, brands and moments that make TikTok fashion's most diverse, authentic and inclusive destination today and tomorrow.


*Source: TikTok Marketing Science Global Retail Path to Purchase conducted by Material, August 2021