At TikTok, we are proud and committed to fostering a safe and inclusive space for women around the world to inspire, connect and support one another by sharing impactful stories and building inclusive communities. Whether its #WomenInBusiness and #WomenEntreprenuers inspiring critical career conversations, or #WomenInSports and #WomenInGaming challenging stereotypes and breaking boundaries, women from all walks of life use TikTok to drive change and real-world impact through creative expression and the collective power of community.


This International Women's Day, we celebrate and validate the powerful global community of #WomenOfTikTok who drive change on the platform and in their communities every day with The Power of We.


#InspireInclusion Through Community Building on TikTok

This year's globally recognized International Women's Day Theme, #InspireInclusion, is a direct call to action to advance women's inclusion, while also recognizing the importance of community for women.


On TikTok, our dynamic community of women creators are passionate about sharing their stories and building inclusive communities. In 2023, we saw more than 2M posts under #WomenOfTikTok globally, increasing nearly 5 times from the previous year, demonstrating the impact and increasing need of women looking to build community, foster connections, and champion causes to advance women's equity.


Some popular themes that have inspired the global #WomenOfTikTok community over the past year include:

  • Women empowerment: Popular hashtags such as #Her (3M posts), #StrongWomen (1M posts), #GirlPower (1M posts), #WomeSupportingWomen (360K posts) continue to inspire and mobilize the entire TikTok community.Adeline (@addieblesausage) is a top food creator and homebaker in Singapore known for her vintage cakes, stuffed brownies, and NYC cookies. Apart from her bakes, TikTok has been a place for her to share about her journey with retinal detachment and partial blindness in hopes of raising awareness and support. Shuangyu (@aflouryspace) is known for promoting healthy and nutritious eating habits on TikTok. From single dishes to full-course meals, her content is perfect for home cooks striving to create wholesome meals for themselves and their families.
  • Entrepreneurship and women-owned businesses: Popular hashtags such as #WomenOwnedBusiness (835K posts), #WomeninBusiness (257K), and #WomenEntrepreneurs (31K posts) show our community are committed to supporting women-owned businesses and inspired by women entrepreneurship. Founded by two sisters in Singapore, Grace and Lena, @emporalco, is a mythical candle and skincare brand that emerged during COVID-19. Transitioning from their parent's living room to embracing platforms like TikTok and establishing their own showroom and warehouses, Grace and Lena have successfully spread the joy of candles and bath products to thousands of people worldwide.


Shop and discover women-owned businesses

Women entrepreneurs and small business owners are keen to use TikTok to start and grow their businesses and reach an engaged and passionate community. We are proud to celebrate their achievements and we invite our TikTok community to be inspired by small businesses proudly owned by women. Explore #WomenOwnedBusiness by following these talented creators: @thebeautystorysg, @thetinselrack and @ohvola.


Discover women in music

From songwriting tutorials to concert snippets, women musicians and music enthusiasts worldwide flock to TikTok to showcase their talents, share their creative process, and connect with a vibrant community. Explore #WomenInMusic by following these talented creators: Joie Tan (@joiebaoz) and Shazza (@shazza.wav).


Empower women in sports

From training tips to game highlights, women athletes, professional players, and sports enthusiasts worldwide showcase their skills, share insights into their training routines, and connect with an enthusiastic community on TikTok. Join us to support #WomenInSports and celebrate accomplishments of those who continue to address gender disparities in the sports world, including these creators: Ash Hashim (@ashfutbolita), Shanti Pereira (@vshantipereira), Kyra Poh (@kyrapoh) and Jing Quah (@jingquah).


Commitment to Empowering and Championing Women through The Power of We

This International Women's Day and Women's History Month, we're putting the spotlight on remarkable women and their talents by launching our 2024 IWD campaign, The Power of We.

At TikTok, our community is at the heart of everything we do. We're committed to supporting women and our global community of #WomenOfTikTok by fostering a safe and diverse space for all communities and providing tools to support women on and off the platform with partners and communities around the world. In Singapore, we have launched a content challenge with a dedicated hashtag (#WomenofTikTok) to encourage creators to post and tag another woman on the platform in celebration of their remarkable achievements both professionally and in their personal lives.

Throughout this month we will unveil exciting programming and events featuring popular creators and beloved artists who are inspiring powerhouse women. Partnering with our sponsor, BELLS, we are excited to present masterclasses with renowned food creators Adeline (@addieblesausage) and Shuangyu (@aflouryspace) . These sessions are designed for creators and TikTok users alike, offering invaluable insights into crafting gastronomic delights and elevating home-cooking skills. Join us as we embark on this culinary journey together!


Check out our content hub for more details on these events and follow our incredible creators and dedicated organizations committed to driving awareness and positive change in women's empowerment and gender equality.


Join us this International Women's Day as we celebrate and elevate the stories and voices of the strong, remarkable and creative #WomenOfTikTok.


Be part of International Women's Day conversations and join our global community by simply downloading the app for free via the Apple App Store, Google Play or Amazon.