This September, Fashion Month on TikTok was bigger than ever. From @toryburch's New York Fashion Week show content, to @boss live-streaming its catwalk during Milan Fashion Week, TikTok gave fashionistas around the world a front row seat at some of the seasons biggest shows. 

No-one could have missed the amazing success of @sabrinabahsoon, aka #tubegirl, who has built cult following on the platform with her iconic tube-inspired content and even walked the runway at Christian Cowan show.

This season, we also introduced our first ever #TikTokFashion Collective; the creatives, designers, and fashion thinkers shaping the future of fashion on TikTok and beyond. British creators featured include @saeedahhaque, a self-taught designer, who is on a mission to take back the narrative of Muslim women through her reinterpretation of the abaya into utility wear and @Yungalyy known for his slick transitions and fun fashion content, ranging from styling never-before-seen pieces to everyday #GRWM videos.

Introducing the #TikTokFashion design competition

To support this new generation of fashion innovators, we're launching our very own, #TikTokfashion design competition. There is no previous experience is required to enter, so whether you are a wannabe designer, a fashion graduate or a content creator with an eye for style, it's time to get creative!

The winner will be given the chance to showcase their looks at a TikTok event during Fashion Month in February 2024. Alongside the production of their garments (including the design featured in their entry video), will be represented by SheerLuxe's brand new fashion talent agency Blush Talent Management, for 6 months and will also receive funding towards creating a brand film, to build their portfolio.

How to get involved

To enter the competition, you need to:

  • Design and create either an upcycled piece or a brand new, original design.
  • Document your creative process from start to finish in a TikTok video, clearly showing the end result.
  • Post your video, adding the ‘Add yours’ sticker on the editing page using ‘Show your fashion designs’ as your prompt (please make sure you use this exact spelling)
  • Go to the in-app hub to fill in the form and submit your entry (search ‘TikTok fashion’ to find it in-app)

Entries open on Wednesday, 1 November and will close at the end of the month, with the winner being revealed in the New Year.

Meet the judging panel

The competition will be judged by an amazing panel of creators and industry experts including:

  • Andrea Cheong @andreacheong_ (236.8k followers) Influencer, illustrator and journalist Andrea runs London based content consultancy Onli Agency, and creates editorial and educational content around sustainable fashion and beauty. Previously a writer for Time Out and British Vogue, Andrea is now a sustainable fashion contributor at Who What Wear. On TikTok, she is best known for her Mindful Monday Method tips and tricks teaching us how we can all shop more mindfully.
  • Bernard Garby @bernardgarby (437.9k followers): Bernard is a true fashion industry insider, luxury fashion expert and part of the #TikTokFashion collective. He quickly gained a reputation as "The Fashion Intellect" among bloggers and the rest of the industry, and has turned his TikTok channel into a fashion-obsessed community made up of over 400,000 followers. It's no wonder he's been named as one of the world's top five fashion TikTok creators by publications such as Vogue Business, Hypebeast and Wonderland.
  • Verona Farrell @secondhandhuns (422.9k followers) Verona is an Irish street-style videographer and fashion writer based in Stockholm, Sweden. On TikTok, she's best known for her series 'What People are Wearing Today' from around the world, documenting the best outfits she sees from Paris to Copenhagen. This summer, she began writing for Vogue Scandinavia as a contributor, with a particular focus on sustainable fashion.
  • Charlotte Collins, Editor-in-Chief @sheerluxe (467.8k followers) SheerLuxe first launched in 2007 as a directory of online retailers but today, it's one of the UK’s leading online fashion and lifestyle publishers. Alongside their wealth of editorial content – covering everything from fashion and beauty to culture and opinion – they give readers access to the SheerLuxe lifestyle through social media, digital events, podcasts, behind-the-scenes series, The SheerLuxe Show and more.

Edel Flood, Head of Lifestyle & Education, TikTok UK said:

"At TikTok, we believe that creators are truly the heart of our platform. It's incredible to see how their creativity and authenticity is driving trends and conversations that positively impact today's thriving industries, including fashion."

"At TikTok we are committed to celebrating our vibrant community as well as continuing to provide exciting new opportunities for emerging talent. The #TikTokFashion design competition will enable an aspiring new designer to get a unique opportunity to showcase their looks and start to build their creative portfolio."

New to TikTok and want to explore #TikTokFashion? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.