Friday 14th February: To celebrate the most romantic day of the year, TikTok has launched a new Valentine's Music Experience in-app music campaign, with support from some very special artists.
The new #Valentine'sDay campaign on TikTok invites users to spread the love to someone special, with a host of exclusive experiences and content, and playlists celebrating the very best classic and emerging love songs.
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TikTok users who explore the Valentine's Day Experience will be able to unlock exclusive profile frames and content from Sam Smith, beabadoobee, ENHYPEN, Nessa Barrett and David Kushner. Users will be invited to 'share a song' with someone special, which, along with completing other tasks, will unlock the frames for both themselves and their chosen loved one.
Visitors can also explore top local trending love sounds in the Valentine's Playlist Hub by searching for 'Valentine's Music'. These playlist hubs feature trending sounds and additional exclusive content from local artists, plus some of the very best love songs, including Ellie Goulding, ABBA and IVE.
Users will also have the ability to save any tracks that they discover in the Valentine's Day hub to playlists on their preferred music streaming service via the 'Add to Music App' feature.
The Valentine's Music Experience is available worldwide now.