From finding the next generation of film makers at Festival de Cannes, to showcasing the talents of the latest NEWGEN cohort, TikTok is the place to be for all things fashion and entertainment. We continue to be inspired and entertained by our community and it's exciting to see a new generation of up and coming creators on our platform creating innovative and inspiring content.
That's why we were delighted to recently partner with the Fashion Communication and Promotion students at Central Saint Martins, University of the Arts London, and SHOWstudio as part of our continued commitment to supporting the next generation of UK Fashion talent.
One of London’s most hotly anticipated fashion events, their BA Fashion Show displays the creations of the institutions final year graduates, and has been known for launching the careers of some of the biggest names in fashion.
Using the final year BA Fashion Show as subject matter, first year Fashion Communication and Promotion students at Central Saint Martins were challenged to create over 1 minute's worth of fashion content using TikTok, with a goal to reach as many of our community as possible.
Whether that be an up close and personal look at the backstage action, to showcasing some of the most innovative looks from the BA Fashion Show collections, their challenge was to embrace authentic storytelling through TikTok and engage with the community in new and creative ways.
Overall, there were 37 #fashionfilms created by the participating students, but there were 5 videos which really stood out and captured the magic of this year's BA Fashion Show. So without further ado, the five winners are....
Captured all the backstage action from this year's BA Fashion Show, along with a close up look at some of the creations being showcased.
Got the tea on this year's show, including trends, collections, and show expectations - as well as designer Brontë Crouch's show looks.
Took us on a whimsical teatime tale with some of the looks from this year's BA Fashion Show, including designs from Mata Durikovic
Focused her content on the avant garde garments designed by Abbas Alam.
Created a film featuring work by L'Oreal Young Talent Award winner @aliceevans20 set in the English countryside.
It's been fantastic to not only see what the students created, but how our community engaged with their content. With over 29 million views for #bafcsm22 - the official hashtag for this year's show - it is fair to say that it was mission accomplished and that the showcase became a fashion moment on TikTok!