London, 24 November 2020: TikTok and Elton John AIDS Foundation have announced a unique partnership for World AIDS Days on 1 December. The collaboration will reach millions globally in the TikTok community, helping raise awareness, deepen understanding and striving to achieve the shared goal of ending the AIDS epidemic by 2030.
The campaign kicks off on November 25 with an HIV/AIDS Education & Awareness Quiz to test TikTokers’ knowledge of this disease, as well as helping to educate them about prevention and their own sexual health.
On World AIDS Day itself, a special TikTok LIVE, presented by Elton John AIDS Foundation in Partnership with TikTok, will take place at 7pm GMT on Sir Elton John’s TikTok channel. Hosted by Reggie Yates, the show will feature Sir Elton John and David Furnish as well as TikTok stars and celebrity guests. Performances by singer-songwriter Rina Sawayama, BRIT Critics’ Choice Winner Sam Fender, as well as OSCAR and Grammy-Award winning artist Sam Smith, will also feature in the show.
Announcing the partnership Sir Elton John said: “I’m excited to recognise World AIDS Day with TikTok and my Foundation this year to celebrate progress that we’ve made and mark what we can do collectively to end the AIDS epidemic. HIV may seem a disease of the past, especially with COVID-19 in the headlines but it still affects everyone. We all need to care about HIV and end the discrimination around this disease. There’s a great line-up for our TikTok Live to break down the myths around HIV, talk about safe sex and ensure that young people know how to protect themselves and others.”
Rich Waterworth, General Manager, TikTok UK and Europe commented: "For decades, Sir Elton John's AIDS Foundation has worked tirelessly to protect the most vulnerable people in the world from the HIV/AIDS epidemic. We want to play our part in helping people understand their sexual health, and to remove the unjust stigma which sadly still exists around HIV/AIDS. We're proud to support the Elton John AIDS Foundation by using our platform to amplify their message and educate our community in an authentically TikTok way. We stand with everyone who is living with this disease and know TikTokers will join us in backing this cause."
Elton John AIDS Foundation is committed to overcoming the stigma, discrimination and neglect that keeps us from ending HIV/AIDS. Their mission - in line with the United Nations - is to help end the AIDS epidemic, one of the most lethal diseases the world has seen in our lifetime, by 2030.
To further support its vital work, the TikTok Community will be able to access Donation Stickers for the charity @eltonjohnaidsfoundation, helping raise much needed funds. TikTok launched Donation Stickers earlier in the year to allow its community to support a range of good causes. Read more about TikTok's donations and partnerships with health bodies throughout 2020 that have helped the TikTok community to navigate through the Covid-19 pandemic.
New to TikTok and keen to tune into these special performances in support of World AIDS Day? Getting involved couldn't be simpler - head to your app store of choice and download the app for free via the Apple App Store, Google Play or Amazon.