The time has finally come 🙌 Tonight at 9PM BST, Ed Sheeran is performing his brand new single, 'Bad Habits' at the TikTok UEFA EURO 2020 Show.
Broadcast live from Ed's home ground of Portman Road, Ipswich Town, everyone will be able to tune in for free to Ed's TikTok channel (@edsheeran) to see him perform his latest track and some favourites for his fans all around the world.
The TikTok UEFA EURO 2020 Show with Ed Sheeran is a celebration of music and football, and marks TikTok’s partnership with UEFA as the home for football fans during the tournament.
The performance is set to be an unmissable music moment - a collaboration with Ed's team and some of the best creatives in the business, including acclaimed British Music Video Director Emil Nava and Music and Television Director Hamish Hamilton. Working in partnership with TikTok, Atlantic Records, Ed's management and the Grammy-award winning artist himself, the creative team have developed a show that will be a first for the platform. Special effects, lighting, a purpose-built stage within the stadium itself and creative use of AR, together will deliver a unique moment for Ed's global fans.
David Mogendorff Head of Artist Partnerships at TikTok said: "We are all incredibly excited about Ed's show, it's going to be something very special for his fans and the TikTok community around the world. Combining Ed's unique live performance, the creative team involved, the beautiful setting of Ipswich Town Football Club and the capabilities and reach of TikTok will mark a new moment for our platform and the artists who work with us in the live space."
Following Ed's announcement video featuring footballing icon David Beckham, an exclusive single preview of 'Bad Habits' that has already inspired more than 250,000 video creations on the platform, a recent video featuring Elton John and Courteney Cox as well as global interest in the upcoming show, Ed Sheeran is one of the most popular UK artists internationally on TikTok.
Ed's show will be another global moment for TikTok LIVE. Internationally acclaimed artists are increasingly using TikTok LIVE as a global stage to perform to their fans in new and innovative ways, but it's also a platform for intimate performances, acoustic sets or as a place to provide a direct connection from music creator to their audience.
Ed Sheeran’s Bad Habits is released today.
TikTok is a Global Sponsor of UEFA EURO 2020 and is the first digital entertainment platform to sponsor a major international tournament for UEFA. Check out the EUROs Hub to find trending content, popular football creators, daily match schedules, results and LIVEs with some of your favourite stars.
Disclaimer: TikTok's UEFA EURO 2020 Show is a virtual performance accessed only via TikTok, there won't be a live audience and tickets cannot be purchased.