TikTok is a powerful tool for movie fans to share their favourite clips, recommendations and iconic moments — bringing together creators, filmmakers and cinema enthusiasts to celebrate the artistry of film as a global community.

We're excited to announce that TikTok is the Official Platform Partner at the 2024 Toronto International Film Festival (TIFF), and presenting partner for the Special Presentations programme. This visit to Toronto follows stops at Festival de Cannes, Sundance Film Festival and the 96th Oscars® earlier this year — bringing the creativity, excitement and movie magic of TIFF straight from the streets and screens of Toronto to our global community of film fans.

Experience #TIFF24 through our in-app Search Hub

Movie buffs and film fanatics can join in on the excitement at TIFF by accessing our interactive experience on TikTok. Search TIFF to check out the in-app #TIFF24 Search Hub featuring the latest fan content, red carpet glamour and peeks inside star-studded screenings throughout the festival.

Discover how #FilmTok is Harnessing the Power of Fandom

The #FilmTok community is one of enthusiasts; reviewers breaking down storylines; and creatives sharing filmmaking techniques - It's iconic directors sharing tips; where studios, creators and fans gather, engage and co-create to share their unique perspectives; and where global film lovers gather to share their excitement about emerging talent and the next global phenomenon.

In fact, new research has shown that 47% of users say that they have discovered a new movie coming to theatres on TikTok.(1) After discovering a new movie on the platform, TikTok users are inspired to take action, including 36% purchasing a ticket(2) - which is easier than ever thanks to built-in product features like TikTok Spotlight. During TIFF's Industry Conference, we'll be offering a panel to dive deep on harnessing the power of fandom, why collaborating with TikTok creators is a strategic decision and how TikTok Spotlight makes it easy for studios to maximize fan conversation for new releases and library catalogues alike.

Celebrate Entertainment & Fandom on TikTok and Beyond

The creativity of #FilmTok creators continues to build a global community of joyful fandom on TikTok that unlocks real-world impact and opportunities across the entertainment world. Follow along as film connoisseurs and superfans like @cinema.joe, @cvnela, @durafest2, @jessthereporter, @jstoobs, @ladyyasmina1, @ohkairyn and @yuvirayz bring the magic of #TIFF24 from the stages of world premiere screenings and red carpets, to movie lovers around the world, through their content at the festival.

And for the first time, creators will be bringing their fandom to the stages of World Premiere screenings, co-hosting post-screening Q&As with TIFF Programmers! Be sure to check out @tiff_net's content coming out of these screenings. These films include:

"TIFF is one of the largest publicly attended film festivals in the world, creating the opportunity for thousands of film fans to come together and celebrate the artistry of filmmaking each year. And TikTok has emerged as a powerful space to engage movie-loving audiences from all over the world. We're honoured to be the Official Platform Partner and presenting partner for the Special Presentations programme - and we're so excited to bring that film fandom from the streets of Toronto to our global #FilmTok community," notes TikTok’s Global Head of Content Partnerships, Vanessa Craft.

We're looking forward to discovering new movies to love throughout #TIFF24 - be sure to search TIFF on TikTok to follow along in the joy and creativity of film and film fandom, and don't forget to follow @tiff_net to join in the excitement from Toronto during the festival from September 5 - 15!

--

  1. TikTok Marketing Science US Custom Theatrical Survey via AYTM, October 2023, Base: TikTok Users 18+, n = 1000 (movie viewers in theatres or on streaming)
  2. TikTok Marketing Science US Custom Theatrical Survey via AYTM, October 2023, Base: TikTok Users 18+, n = 446 (have discovered a new movie from TikTok)