Over a billion people worldwide, and over 14 million Canadians, turn to TikTok for entertainment, discovery and creativity. Our community isn't just consuming, they're participating — shaping culture, giving life to trends and driving behaviours on-and-off the platform. Over the past four years, we've been building alongside our partners to give brands with a presence in Canada the opportunity to be part of this experience.

This week, at our 4th annual TikTok World product summit in Toronto — formerly known as TikTok Canada's #ForYou Summit — we're introducing new business solutions designed to fuel growth for Canadian businesses. We're continuing to build an ecosystem that helps businesses succeed - from branding solutions that capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.

“We're excited about the ways TikTok is building solutions for every stage of the marketing journey, aimed at empowering every business goal and turning attention into action,” notes Joshua Bloom, General Manager of Global Business Solutions at TikTok Canada. “Our team at TikTok Canada - and teams around the world - are listening to our partners so that we can develop innovative products for every stage of the marketing funnel. More than just an entertainment platform, TikTok is a strategic partner that fuels brand growth and drives real impact for businesses."

Creative at Scale with TikTok One

TikTok One is our all-in-one TikTok creative platform that brings creators, tools and agencies together seamlessly within one platform and this year, we're building on it with new solutions and capabilities. It's proven that business results start with good creative, with 41% of TikTok users saying that entertaining ads make the platform experience much better on TikTok. [1]

With the introduction of TikTok One Insight Spotlight, marketers can better understand the content their audiences are watching and turn that insight into impact. Insight Spotlight uses first-party insights to help brands spot emerging trends their target audiences are engaging with, understand how they are interacting with trends and measure how their brand ranks against competitors, allowing them to build strategies that make users stop, watch and engage.

Now with TikTok One Content Suite, marketers can also easily find and access all user-generated videos mentioning their brand or products on TikTok and turn them into high-performing ads, in an instant. Content Suite is a searchable library of user-generated content that has been pre-vetted and ranked by ad potential. Compared to searching in the app, Content Suite surfaces over 40 times more relevant results that are impactful for a brand. [2]

We've also made it easy for marketers to connect with a wide range of vetted and trusted agency partners and creators, that know how to make TikTok-first content with Partner Exchange on TikTok One - our new name for TikTok Creative Exchange - and TikTok One Creator Marketplace, which is also now available to creators in 26 countries, including Canada.

Discovery on TikTok starts with Search

On TikTok, people aren’t just scrolling, they’re searching. Billions of searches are happening on TikTok every day— up more than 40% from last year. [3] In fact, 1 in 4 TikTok users start searching within 30 seconds of opening the app. [3] With this in mind, we're excited to share that Branded Search Hub will begin testing in Canada this July. Branded Search Hub is a sponsored, brand-owned destination within TikTok Search, designed to turn search intent into immersive storytelling — all in one unified hub. It brings together your brand content, creator content, and campaign narratives to drive deeper engagement and brand impact.

Attendees at TikTok World Canada got early insights about the launch of the feature, which was showcased in our on-site Search Gallery.

Unlock creativity and drive business results with TikTok's AI-powered solutions

Discovery on TikTok is transforming commerce, driving commerce everywhere for businesses of all sizes. Whether the goal is additional sales, leads or app installs, our automation technology plays a critical role in delivering real business impact. We are building AI-powered solutions that are making every dollar, creative and investment work harder for advertisers.

Today, we're sharing how we are scaling two powerful AI solutions, TikTok Symphony and Smart+, to help brands work smarter, move faster and drive greater returns.

  • We're bringing TikTok Symphony's functionalities into Smart+ to maximize the scale and impact of content in performance campaigns.
  • Bringing greater control to Smart+ - both over who advertisers can reach through account-level targeting and where their ads will appear with first-party and third-party brand safety tools.
  • We're combining the power of Smart+ with Catalog Ads, allowing advertisers to integrate their catalogs and data connections to deliver always-on, personalized recommendations for new and existing shoppers with the scale of Smart+. Now advertisers across industries, including e-commerce, automotive, travel and streaming services.

And that's not all. We're investing in holistic measurement solutions with new Media Mix Modeling (MMM) badged TikTok Marketing partners to help marketers understand the impact of TikTok investment across media channels. We are also expanding TopView, our premium ad format that places your ad at the first view upon opening the app, with additional controls on delivery and new interactive add-ons that boost engagement.

TikTok isn't just a platform, it's an ecosystem that we're building alongside our community and our brand partners to convert creativity into unstoppable growth, turn attention into action and drive real business results.

Learn more about our product solutions that help brands deliver key business results here.


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  1. TikTok Marketing Science Global Entertaining Ads Study 2022 conducted by Marketcast
  2. TikTok Data Science Internal analysis, April 2024
  3. TikTok Internal Data, Global, 2025