By Kudzi Chikumbu, Director Of Creator Community, TikTok US
We're always exploring new ways to amplify the voices of our creator community and celebrate the innovative content creators share on TikTok. Inspiration can come from anywhere, and it's important that creators are equipped with the right tools that allow TikTok to continue being a place where creativity is celebrated and individually credited.
Today, we're introducing new tools to better enable creator credit and equitable attribution for our creator community and content originators. These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression. With the launch of these crediting tools, creators will have the ability to directly tag, mention, and credit a video in their description, showcasing the diverse voices on the platform and the strength of our community. Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration. We're also adding more user prompts to credit throughout the posting process along with an educational pop-up that encourages and explains the importance of crediting. These new features will be rolling out to more people over the next few weeks.
"Creators are at the heart of everything we do at TikTok. That's why it's so important we give credit and acknowledge the Originators who make creative and thoughtful content that launches global trends and drives culture. We value celebrating, elevating and acknowledging the impact of their creativity - the Creator Crediting Tools will not only help build a deeper sense of community and connection amongst our creators, but will also foster an essential culture of credit on the platform."
- Vanessa Craft, Head of Content Partnerships, TikTok Canada
Alongside our focus on developing tools that inspire creativity, foster inclusion, and increase creator recognition, we are also committed to uplifting trend originators for work they create through programming like our Originators series. We launched "Originators" through our Discover List last October and just recently debuted a TikTok Originators monthly social series highlighting Originators on the platform. Our Creator Portal also features a "Crediting Creators" section that highlights the importance of attributing trend Originators for their work. The portal includes an overview on best practices to credit Originators, provides different options for crediting Originators, and dives into how to find Originators if you aren't sure who has started a trend.
To use our new creator crediting tools, dedicated to these creators, follow these steps:
- Create or edit a TikTok video.
- On the posting page, tap the new "video" icon.
- Once on the video tag page, you can select a video that you have liked, favourited, posted, or that has used the same sound.
- Once selected, the video tag will be added as a mention in the caption.
It's important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work. We're eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.