At TikTok, we believe AI can transform how people share their creativity, discover new passions, and stay safe on our platform when used transparently and responsibly. We continue to strengthen the tools, partnerships and safeguards that help our community spot, shape and understand their experiences with AI-generated content.Today, we're introducing new ways to do that, including:Expanding TikTok's AI literacy efforts with new educational resources and continued investment in trusted expert partnerships.Testing improved detection systems to target accounts dedicated to posting AI-generated spam that crowds out original creators.Strengthening AI transparency technologies and partnerships by joining the C2PA Steering Committee.Helping people understand, explore and create with AI confidentlyWe know from experts that education is critical to giving people control over their experiences with AI. That's why we've worked with industry partners NAMLE & Henry Ajder to create a new guide that helps our community use AI tools responsibly. We're also launching a new in-app hub where people can learn practical skills for spotting AI-generated content when they search for AI-related terms.We also continue to invest in connecting trusted experts with our community, helping organisations like NoFiltr and Rasberry Pi Foundation promote AI literacy through TikTok content. Since its launch in November 2025, the program has enabled expert organisations to generate more than 200 million views with content that helps people better understand and use AI responsibly. We have committed more than $4M to date and will continue investing in the program to expand its reach and impact.Strengthening how we tackle spamEvery day we see the amazing ways AI can unlock new storytelling opportunities for our community. However, as this technology evolves, it can also be misused to mass-produce spam that crowds out authentic creators.We've long prohibited spam and used technology to find and remove it at scale, with more than 86 million fake accounts removed in the first three months of this year alone. But as this kind of content evolves, so must the ways in which we protect the integrity of our platform. In the coming weeks, we’ll be testing improvements to our detection systems for accounts dedicated to posting AI-generated spam on topics that could pose a risk to public trust or well-being. These include politics and current events, financial advice, and medical content.Deepening AI transparency partnershipsAs more creators explore AI, we continue to expand labelling technologies and partnerships that help them do so responsibly. Two years ago, TikTok was the first video platform to implement C2PA Content Credentials, a leading AI transparency technology that helps people understand when content has been generated or significantly edited by AI. Now, we're proud to join C2PA's Steering Committee so we can help drive adoption of this technology across our industry.To date, we've labeled over 3 billion videos as AIGC using a combination of Content Credentials, creator labeling tools and our invisible watermarking technology.Unlocking AI's positive impactThese updates are part of our wider work to safeguard and empower positive AI experiences on TikTok. We continue to invest in building creative AI tools for our community, like Smart Split and AI Outline, and testing features like Manage Topics that enable users to choose how much AIGC they see. As AI evolves, we'll continue to share updates on how we are powering safety, discovery and creativity on TikTok.TikTok drops original song to help Aussies stay safe in the digital world To help tackle some of the modern issues of living in a digital world, TikTok AUNZ last month launched it's first-ever commercial song, Catch, Check, Choose. With the aim of getting people to stop and think before responding or reacting to scams, AI deepfakes and misleading information, the track is an important reminder to Catch yourself before reacting, Check the facts, and Choose what to do next. @tiktok_australia CATCH, CHECK, CHOOSE. If it's too good to be true, it probably is. Detective Twisty is on the case to teach people to stop and think before responding or reacting 🔎 Critical thinking doesn't have to be complicated. Remember the three Cs: - Catch yourself. - Check the facts. - Choose what to do next. Written, produced, and performed by @Dom Littrich and TikTok AUNZ. Listen on Spotify via link in bio #CatchCheckChoose #CriticalThinking ♬ original sound - TikTok Australia
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