Hawthorn Football Club has been crowned the 2025 TikTok AFL Ladder Champions for the second year running after 26 weeks of fierce digital competition.@hawthornfc topped the inaugural AFL TikTok Ladder in 2024 before the competition evolved this year, with teams going head-to-head on the field each week also competing on TikTok for the highest number of video views.The Hawks held the #1 position on the 2025 ladder until week 8 when they were bumped by Collingwood (@collingwoodfc). They spent 17 weeks in the #2 position, before roaring home in week 25 to defeat Collingwood and stay atop the ladder in the final week of the competition.Given the ladder was tied for the number of points, a tiebreaker came into play with Hawthorn's 150 million video views across the course of the competition beating out Collingwood's 100 million video views.Between April through September, official AFL and club accounts had over 826 million video views on TikTok combined and gained almost half a million new followers.With over 332K Followers and amassing 27.2 million Likes on TikTok, Hawthorn's fan-focussed social approach has delivered hilarious player interviews, cheeky pranks, and heartwarming moments. @hawthornfc I know these athletes are LYING 😅 #afl #hawthorn #chores #football ♬ original sound - hawthornfc “As a club, we are proud to forge such a strong connection with our members and fans, and through TikTok, the brown and gold family has been able to be join us on our journey like never before,” said Hawthorn CEO Ash Klein.“From our players doing what they do best on the track, to the many fun and engaging TikTok trends, we’re proud be giving our members and fans greater insight into the unique personalities of our players in an authentic way on TikTok.”“It was clear the Hawks had their eyes on the prize in September, shining on the big stage and storming to the top of the ladder. We can't wait to celebrate their back-to-back victory at the TikTok Awards in November," said Simon Bates, Head of Content for TikTok Australia and New Zealand."As AFL and AFLW continue to go from strength-to-strength, footy fans have embraced TikTok and the unparalleled behind the scenes access that Aussies can only experience on our platform."Follow @hawthornfc or search 'AFL' on TikTok for even more action.By the numbers - AFL on TikTok3.84 million followers - The number of followers official AFL and club accounts have on TikTok.826 million video views - The number of video views across official AFL and club accounts on TikTok between April and September.4,800+ - The number of TikToks posted by official AFL and club accounts combined in 2025.27.2 million - The number of Likes Hawthorn Football Club have on TikTok.The Hawks' top 5 TikToks this season:Airport security (18.2 million views) @hawthornfc Security RATTLED him 😂 #airport #prank #AFL #football #hawthorn ♬ original sound - hawthornfc What's your favourite LeBron song? (7.3 million views) @hawthornfc Athletes favourite LeBron James songs 🤔 #lebron #lakers #nba #afl #hawthorn ♬ original sound - hawthornfc High five revenge (7 million views) @hawthornfc AFL fan gets his revenge on a player 😭🙏 #afl #hawthorn #fan #revenge @Changkuoth ♬ original sound - hawthornfc AFL26 Player Ratings (6.7 million views) @hawthornfc Keeping athletes humble 🥸 #afl #videogame #athlete #prank #hawthorn ♬ original sound - hawthornfc What is Justin Bieber standing on? (6 million views) @hawthornfc It’s not clocking to you! Or them 😭 #afl #football #athlete #justinbieber #hawthorn ♬ original sound - hawthornfc
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