TikTok
Celebrating the power of learning, our #TikTokThatsHau hashtag has garnered over 8.7M of views within our app in the first 5 days of launching. South African creators have shared valuable hacks to enhance daily life and navigate challenging times, such as load-shedding, which have resonated with our community. Our platform has also witnessed a growing interest in educational content, with our community actively searching for various hacks in different categories, resulting in significant views on topics such as food, beauty, life hacks, DIY and education.
Our platform, which is known for inspiring creativity and spreading joy, has become a hub for practical solutions and real-life challenges, captivating its community with innovative and locally relevant content. Boniswa Sidwaba, our Head of Programming for Sub-Saharan Africa, commented on our app’s potential to become a key search engine for learning in South Africa, stating, "We have observed fascinating trends on our platform, with users searching for hacks in various categories. Food and more specifically, recipes are the most searched hacks on our platform, with beauty being the next most popular type of content. This is driven by make-up tutorials and hair tutorials. Life Hacks, DIY as well as Book and Series recommendations are also very popular on the platform. This demonstrates the increasing role of our platform for education and information sharing across diverse topics."
Recognising the educational potential of our platform, we recently experienced the rise of the #TikTokCookBook, with billions of views and thousands of videos created. Creators have taken the initiative to share recipes and ideas for any occasion, proving that our app doesn't only serve as an entertainment platform but also to educate users on topics that interest them in an engaging and creative way.
Tamara Reddy, a renowned foodie and content creator from Johannesburg with 52K followers, who goes by the username tasty_on_my_table, shares her experience with our platform, saying, "Exploring TikTok has been an incredible culinary journey where I've discovered a haven for learning and exploration. From unravelling the secrets of gastronomy to user-friendly DIY tutorials and even language lessons, TikTok's content feast is a true culinary delight. It's a platform that democratises the art of cooking, making it accessible to all, regardless of their culinary background or cultural heritage."
Yolenda Jawe, a passionate beauty, lifestyle, and motivational content creator, embraces the essence of our TikTokThatsHau hashtag through her Yolzchannel page with 135k followers, where she shares her journey of empowerment and inspiration with her followers. According to Yolenda, our platform is a celebration of diversity and depth, catering to an eclectic range of interests while providing practical solutions to everyday challenges faced by South Africans. We are determined to reaffirm our position as a reliable and trustworthy platform. Yolenda adds that every piece of content you encounter on TikTok is meticulously crafted by creators who infuse authenticity and relevance into every video.
Renowned tech and app reviewer who has a following of 2M, Ndou Tshifhiwa Gift, known as Lachief, highlights the significance of community on our platform. With a following of over 1.9 million, Ndou Tshifhiwa Gift states that within our dynamic platform, South Africans have the opportunity to connect, engage, and learn from one another, fostering a diverse and supportive community spirit. Our platform's collaborative nature empowers them as creators to discover like-minded individuals, exchange valuable experiences, and forge meaningful connections. It transcends the traditional notion of content consumption, offering a unique space to connect with fellow enthusiasts who share their passions and interests.
Our #TikTokThatsHau hashtag unveils the treasure trove of diverse content, invaluable information, and profound connections that we as a platform have to offer. The campaign reinforces our commitment to earning the community's trust and demonstrating its utility and relevance for users over the age of 13.
