The For You feed is the heart of the TikTok experience. It's where people go to discover new interests and creators build thriving new communities—Take Tricia Mpisi, a South African entertainment crea...
We believe celebrating creators is something that should be done every day! We are thrilled to announce the launch of the #AfricanAllStars Series in partnership with Phil Mphela. With eight entertaini
Safety continues to be a top priority for TikTok, which is why we remain committed to ensuring a secure and positive environment for all users. This was demonstrated at the Second Annual Sub-Saharan A
Author: Adam Presser, Head of Operations & Trust and Safety New Family Pairing features give parents additional tools to set boundaries and customizable limits for their individual family needsA new i
More than 1 billion people around the world come to TikTok each month to express themselves authentically, be entertained, start and grow a business, or learn a new skill or hobby. #BookTok has become
Our 2025 Discover List is here, and we’re celebrating six incredible creators from Sub-Saharan Africa (SSA) who are making waves across the platform. The Discover List 2025, is a global showcase of 50
Lights, cameras, and limitless creativity— the TikTok Awards 2024 in Sub-Saharan Africa (SSA) were nothing short of electrifying. On 8 February, the region’s most dynamic and influential creators gath
As South Africans continue to embrace digital media at unprecedented rates, TikTok’s What's Next 2025 Trend Report reveals the key trends shaping the future of marketing and entertainment. A profound
At TikTok, we're always looking for ways to strengthen creative ecosystems and drive economic growth. Today, we're excited to announce strategic partnerships in Kenya with Aleph Holdings and Wowzi. Th
From sharing lesson notes to inspiring a global audience, Tr. Cillah's TikTok journey demonstrates how education can thrive beyond the classroom What inspired you to start creating educational conten
Hailing from Kenya, TabbyWothaya is making education fun and inspiring future teachers on TikTok! What inspired you to start creating educational content on TikTok? My students inspired me to start c
Hailing from South Africa, Mike turns AI and tech into fun, bite-sized lessons that make the complex simple and boost productivity! What inspired you to start creating educational content on TikTok?
Introducing Miss Martins, a South African teacher who brings energy and passion to TikTok, making Maths and Physical Sciences fun and inspiring for students! What inspired you to start creating educa
We’re thrilled to announce the return of the TikTok Awards, our annual celebration of creativity, culture, and community. This year, we’re rolling out the red carpet in Johannesburg on 8 February 2025
Reflecting on 2024, we are filled with pride and gratitude for the incredible TikTok community across Africa. This year has been about more than just trends and challenges—it has been a celebration of
By: Fortune Mgwili-Sibanda, Government Relations & Public Policy, Sub-Saharan Africa At TikTok, our mission is to inspire creativity and bring joy. We’re passionate about earning the trust of our comm
We're thrilled to announce that we've partnered with the National Information Technology Development Agency (NITDA) and Data Science Nigeria (DSN) to launch the second phase of the #SaferTogether onli
In celebration of the global release of Wicked this past weekend, we recently partnered with Universal Pictures to send nine African creators from Kenya, Nigeria, and South Africa to London last week
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