November 20, 2025•News

TikTok Shop Kicks Off Its Biggest Black Friday Ever

Black Friday is back on TikTok Shop, offering shoppers discounts of up to 60% on hundreds of thousands of products.

This year, bargain hunters can make big savings on iconic products from household names, and discover new favourites from over 200,000 small businesses on the platform. From cult beauty favourites and trending fragrances to household must-haves and festive foliage, TikTok Shop customers can treat themselves or their loved ones to incredible products at great prices.

Those who are keen to grab a bargain don't have long to wait, as the seasonal sales kick off on Friday, 21 November and will run until Monday 1 December.

Jan Wilk, Head of TikTok Shop UK, says: “Black Friday 2025 is shaping up to be a breakthrough year for TikTok Shop. We’re thrilled to welcome even more big brands to our platform, while continuing to empower small businesses to lean into discovery commerce and create enjoyable shopping experiences for our customers. With hundreds of thousands of products available at incredible prices, we’re expecting this to be our biggest Black Friday in the UK to date, giving shoppers more ways than ever to discover, shop and enjoy products they love.”


TikTok Shop's Top Black Friday Picks

Beauty bargains

  • The OK! Beauty and TikTok Shop's Viral Festive Beauty Box is up for grabs at a discounted price of just £45
  • L'Oreal Paris is giving shoppers up to 60% off its products, including the much-loved Panorama Chromatics mascara
  • Ghost Fragrances signature Ghost Fragrance gift set is available for just £21.99 - over 60% off and will also be launching an exclusive Christmas Fragrance Gift Set
  • Iconic hair care brand Color Wow is offering 25% off everything on its TikTok Shop store, including its new revolutionary product Insta-Wow
  • M&S, made waves when its beauty and home products launched on TikTok Shop earlier this month, and will be offering discounts on its range

Fashion favourites

  • Step into cosy season with Crocs Black Friday deals - up to 50% off Cozzzy Slippers, Fuzz Scuffs and Classic Lined Clogs
  • Boux Avenue is offering up to 20% off its products, making this the perfect time to pick up some cosy pyjamas or slippers
  • Those looking to up its loungewear game can get up to 40% off the viral hoodie and joggers from Edikted, which are down to £38 and £32 respectively
  • The Halara Flex Women's Wide-Leg Jeans are available for £27.95 - 50% off

Home and gifting essentials

  • The Karaca Air Cook Duo 2-in-1 Air Fryer is available for just £99.99, a 45% saving
  • NEOM's Luxury Reed Diffuser in Lavender, Jasmine & Sandalwood is available with over 55% discount
  • You Garden is helping to get customers in the holiday spirit, with real Holly Tree sets launching exclusively during the Black Friday sales
  • POP MART is also offering Free Shipping on its products throughout the sales period, making it even easier to get your hands on a coveted Labubu!

Next-level tech

  • QVC will be offering up to 50% on Neom, Elemis, bareMinerals, Le Creuset, Ninja and other premium brands
  • Shark Beauty is making everyday a good hair day with 33% off its FlexStyle 4-in-1 Air Styler & Hair Dryer, available in an exclusive colourway for TikTok Shop for just £219.99
  • Shark Ninja is also offering up to 45% off a range of products including the Ninja Creami, Ninja Slushi and Shark Home's incredible range of vacuums and stainstrikers
  • JBL is offering customers a huge discount on one of its top performing headphone lines. The Noise Cancelling Over-Ear Headphones are 58% off, available for only £49.99

Food staples & home must-haves

  • Twinings Gifting & Sparkling Tea range is up for grabs at 30% off
  • Shoppers can treat themselves to a fresher, cosier home with Unilever's Limited Edition Winter Cleaning Bundle, available for just £18, a 22% discount
  • TRIP Drinks newest flavour launch, Cherry Lemon, alongside the TikTok Shop favourite, Wild Strawberry, will be available at 40% off
  • My Protein's viral Performance Cookies, the perfect snack for chocolate lovers, will be 45% off
  • Wellgard Collagen powder, for healthier skin hair and nails, will be available for up to 43% off

Black Friday LIVEs you won't want to skip

The fun doesn't stop there. On TikTok Shop brands will be hosting LIVE shopping sessions from Friday, 21 November, offering shoppers the chance for buyers and sellers to connect in real-time online and discover some incredible deals.

From seeing fashion items you've always considered buying, to a demo of a toy that could make the perfect gift, these Black Friday LIVEs are not to be missed: