Year on TikTok 2023: Scroll back with our community

2023 on TikTok was the year we embraced the culinary delicacies known as girl dinners, shared know-before-you-go tips from the biggest concert tours of the year, asked ourselves “what can’t we make with cottage cheese?” and couldn't stop thinking about the Roman Empire. From foolproof recipes to funny skits, throwback tracks and thriving small businesses, the global community continued creating, connecting and celebrating on TikTok, influencing culture and impacting lives.

@tiktok Join us as we look back on 2023’s most memorable trends, creators and moments with our community: let’s scroll back to the best of this #YearOnTikTok ♬ original sound - TikTok

"Year on TikTok 2023 is a way for us to honor some of the standout moments that have happened on TikTok throughout the year. It's a window into stories that have inspired, entertained and educated over 1 billion people around the world. Thank you for another year of bringing joy to our community and sharing your creativity with us," said Adam Presser, Head of Operations, TikTok.

Join us as we scroll it back and reflect on an incredible year of the most memorable trends, creators, songs and moments with our community.

In 2023, trending content took over For You feeds worldwide - especially across comedy, education, beauty and sports. We were mesmerized by Nyadollie Deng's (@dollievision) artistic makeup routine, a homemade Iron Man light, fried chicken ASMR and pet videos - from the surprisingly large to the adorably misbehaved. Keep on reading to discover the year's top videos and trends that had everyone saying, 'Have you seen that TikTok about...?'.

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@dollievision: A simple and stunning makeup routine.
@justinflom: An Iron Man DIY worthy of its own world premiere.
@through.the.lleaves: The biggest kitten we've ever seen.
@selenagomez: The relatable pre-flight routine we'll all be adopting.
@chrishoffish: When you sound this good, the world (or a parking garage) is your stage.
@thezachchoi: Mesmerizing food ASMR.
@kaaaathhhhy: Tiny pooch, big complaints.
@kristy.sarah: The only onion-cutting hack you'll need.
@tubbynugget: A soothing and sweet reminder that will put a smile on your face.
@bwpottery: It’s even tough for the pros - a months worth of pottery blunders.

Around the world

@seanthesheepman: #FarmTok lives on with Sean the Sheep man and his dogs Kate, Storm, Echo and Monty.
@kirbyquimado: An easy and creative way to make a yummy snack using bread.
@jazephua: Groove to the infectious beat of the Capybara Song!
@unknowndazza: The tale of Frodrick the Frog and his 3D printed house.
@gabryellurlan: Being grateful for the day while listening to birds arguing at 6am.

Whether it was pop tunes or comeback tracks, TikTok artists gave us the soundtrack of 2023. From mash-ups to memes to sped-up songs, this year, we once again saw fans putting their own spin on their favorite hits. A sped-up version of Justine Skye's "Collide” topped the US song list, alongside other trending songs, including Jain’s "Makeba," thanks to a meme featuring comedian and actor Bill Hader. Turn up the volume, and check out TikTok's most popular songs of the year.

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“Collide (more sped up)” - Justine Skye: TikTok continues to demonstrate its power to breathe new life into older releases with Justin Skye's "Collide".
“Cupid – Twin Ver – Sped Up Version” - FIFTY FIFTY: Capitalizing on the TikTok audience's affinity for sped-up songs, this version of "Cupid" was popular across the board as a backing track to food tutorials, outfit picks, and more.
“Her Way (Sped Up)” - PARTYNEXTDOOR: A simple movement paired with a sped-up track is sometimes all that's needed to revive an old song and give it new life.
“Favorite Song - Sped Up” - Toosii: In 2023, Toosii put on a masterclass on how to use TikTok to promote a song. Through interacting with fans and recreating trends, “Favorite Song” landed on the Billboard Hot 100.
“Boy's a Liar Pt. 2” - PinkPanthress & Ice Spice: This hit took off on the platform, primarily thanks to people filming their dogs grooving to the track while wearing headphones.
“Bounce When She Walk” - Ohboyprince: Ohboyprince yet again finds success thanks to a simple dance-based movement, which received millions of creations in the US.
“Peaches & Eggplants (feat. 21 Savage)” - Young Nudy: This single was not only a popular fixture of Drake's It Was All A Blur Tour, but a hugely popular TikTok track that resonated in just about every genre of video you could imagine.
“In Ha Mood” - Ice Spice: A track first teased out on Ice Spice's TikTok, then driven by both a sped-up version and a mashup version featuring animated dogs from an obscure 90's Barbie video game, "In Ha Mood."
“Makeba” - Jain: French singer-songwriter Jain rose to new heights in 2023, becoming a global top 10 with this catchy track that was stuck in everyone's head this summer.
“Cruel Summer” - Taylor Swift: The impact of fans capturing every moment of the track caused the song to first trend on TikTok before ascending to the top of the Billboard Hot 100 nearly four years after its initial release.

Around the world

"Cupid – Twin Ver – Sped Up Version" - FIFTY FIFTY: With over 20 million creations, "Cupid - Twin Ver" by K-Pop group FIFTY FIFTY is the biggest song on TikTok in 2023.
"If We Ever Broke Up" - Mae Stephens: The track, which has become a break-up anthem for TikTok's broken hearted, went on to be used in over 15 million videos, making it the second-most popular song on TikTok in 2023.
"Collide (more sped up)" - Justine Skye: Originally recorded in 2014, when a sped-up version of the track became an earworm popular among every type of TikTok creator imaginable, it soared to over 13 million creations on TikTok.
"What It Is - Solo Version" - Doechii: With an insatiable hook derived from an interpolation of Trillville's "Some Cut" (a TikTok hit in its own right), in 2023 Doechii broke into the mainstream with "What It Is," earning her first Billboard Hot 100 chart appearance.
"มองนานๆ" - FLI:P: A T-Pop phenomenon breaks through and achieves one of the most popular songs globally on TikTok in 2023 with "มองนานๆ," which translates roughly to "Look For A Long Time," by FLI:P.
"La Bebe (Remix)" - Yng Lvcas & Peso Pluma: TikTok was instrumental in helping Mexico's Peso Pluma become one of the biggest worldwide breakout stars of 2023, including the smash hit collaboration with Yng Lvcas on his "La Bebe (Remix)" which earned millions of creations worldwide.
"LALA" - Myke Towers: Becoming one of the biggest tracks ever from Puerto Rico's Myke Towers, "LALA" cracked the top 50 on the Billboard Hot 100 thanks to its popularity on the platform.
"girls like me don't cry (sped up)" - thuy: Vietnamese-American thuy's break up anthem hit TikTok and became an instant success, but it was the sped up version of the track that became synonymous with everything from DIY and makeup tutorials.
"TQG" - KAROL G & Shakira: Featuring two of the top 10 biggest global artists on TikTok, it's no wonder that "TQG," became an instant hit among TikTok and one of the top 10 most popular songs worldwide on TikTok in 2023.
"Makeba" - Jain: Breathing life into songs from the past is TikTok's speciality and helped "Makeba" by French singer-songwriter Jain rose to new heights in 2023, becoming a global top 10.

Every day, a star is born on TikTok. This year, we were entertained and inspired by an entire galaxy of creators who remain the beating heart of our platform. We watched 'The Keith Lee Effect' (@keith_lee125) help small businesses across the US, and got ready with everyone's bestie Alix Earle (@alixearle) as she brought us along for every step of her massive year. Here are the breakthrough creators, celebrities and artists who had a monumental year on TikTok and beyond.

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@keith_lee125: Keith Lee is a creator based in Las Vegas, NV who uses his platform to highlight small owned and family restaurants that may have amazing food and customer service, but are not well known. He uses his food review format to give his honest opinion while enjoying one of his passions — eating food.
@itsyoungmiko: With trending songs like "Wiggy," "CLASSY 101" with Feid, and "FINA" with Bad Bunny, Puerto Rican rapper Young Miko's swagger, originality and style shines through in both her music and TikTok content.
@sofiarichiegrainge: Sofia Richie Grainge first gave fans on TikTok a peek into her daily life with real-time, behind-the-scenes glimpses of her wedding. She is now a staple on ForYou feeds globally, thanks in part to her "simple beauty" aesthetics and hair & makeup tutorials.
@ricardomendoza6180: Referred to by his family, friends and fans as "El Ricardin," Ricardo shares the everyday joyful moments of life - from cooking videos to cameos of his bright yellow truck - showing how older creators have found a fanbase on TikTok just by being themselves.
@angelreese10: In 2023, basketball star Angel Reese led LSU to their first National Championship, becoming one of the most valuable college athletes in the NIL space. On TikTok, Angel remains authentic to who she is, blazing a trail for young Black female athletes everywhere.
@octopusslover8: Comedian and content creator Jake Shane became known for his PSAs and reimaginings of significant historical events through the eyes of Gen Z. He uses his platform to share light-hearted videos while opening up raw conversations about mental health, including his own experiences.
@alixearle: Alix Earle is a makeup and fashion creator who has had a meteoric rise in the past year. A recent graduate of the University of Miami Herbert Business School, Alix's relatable GRWMs and fashion hauls have garnered the support of over 6M fans and counting.
@_itzpsyiconic_: Kelon Campbell has created an entire universe (aka “Terriverse”) of utter chaos on TikTok. While playing his infamous characters Terri Joe, Jeorgia Peach, and Amethyst Jade, Kelon has brought smiles to his adoring followers nightly on TikTok LIVE.
@monetmcmichael: Monet McMichael is the personification of the word aesthetic — from her adorably decorated home to her carefully curated outfits and glowy makeup looks, she has taken BeautyTok by storm, inspiring followers with her unique POVs and stylistic videos.
@spectrexgaming: SpectreX Gaming likes to play lots of video games. Being a passionate and avid gamer his whole life, his content reflects a deep and relatable expertise across a variety of different games on consoles, PC, mobile and VR that he has grown into a recognizable, worldwide brand.

Around the world

@sabrinabahsoon: The iconic Tube Girl, aka Sabrina Bahsoon, has transcended the globe with her London Underground-inspired aesthetic.
@chefmaxmariola: Chef Max transforms each culinary creation into an entertaining show, such as his recipe for a Gricia—give it a try to witness the magic!
@iimeeto: Known as one of the best comedy creators in the Middle East, Mohammed Shami is famous for his hilarious and relatable family-inspired skits.
@mygoldenpartner: Pluto, a cute 5-year old border collie, makes everyone smile with their quick ability to pick up new tricks, overseas adventures, and exciting experiences with other furry friends.
@boakeadamsson: Bo Åke is a 82-year-old Swedish painter, sculptor and graphic artist, who was convinced by his son Carl to join TikTok and now inspires almost a million followers as he showcases his art everyday.

TikTok is a musical playground where artists and songwriters come together to propel tracks and trends at the speed of culture. Industry giant and TikTok In the Mix headliner Cardi B (@iamcardib) engaged with fans alongside everyone’s favorite relatable superstar, Selena Gomez (@selenagomez) and emerging artists Ice Spice (@icespicee) and Lil Mabu (@lilmabu) who broke through the charts with their latest hits. Here are the most popular artists whose songs took over our ears and For You feeds in 2023.

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Around the world

TikTok is where you can start small but think - and achieve - big. No one knows this better than small business owners, who truly felt the positive impact of the community in 2023. Thanks to the conversation of the community taking place under hashtags like #SMB, #SmallBusiness and #TikTokShop, we discovered Atlanta-based skincare brand Love & Pebble (@loveandpebble) and Phoenix-based restaurant owners AZ Taco King (@aztaco.king). Here are some of the beloved small businesses that inspired us in 2023.

United States

@lazy_butt_club: San Diego-based Lazy Butt Club is run by father-son duo Michael and Daniel Jay. With the help of TikTok Shop and a few viral videos, they've grown their business and sold thousands of t-shirts featuring their iconic lounging, lazy characters.
@loveandpebble: Love & Pebble’s purpose is to promote self care through skin care. After struggling with acne as a teen, founder Lynda Truong started making her own skincare recipes in the kitchen. In 2021 with husband Paul Tran, they created Beauty Pops - frozen facials that melt into nourishing skin care.
@zenfulnote: Zenfulnote is a women and Hispanic-owned and family-run haven for inner-work, providing tools for emotional understanding and balance. It is grounded in mindful growth and universal accessibility with empathy at its core.
@sooslick: Soo Slick is a Black, female-owned business in Las Vegas that specializes in shapewear and promotes embracing your curves with its comfortable, innovative clothing. They quickly became a fan favorite on TikTok after multiple viral videos and regular, interactive LIVE shopping streams.
@alexandra_lourdes: Alexandra Lourdes, Ph.D., is a Latina entrepreneur and business owner with a passion for food, running multiple restaurants (Saint Honoré, Café Lola, 3 Little Chicks) in Las Vegas. She has won the hearts of millions on TikTok by sharing her working mom life, behind-the-scenes content, recipes and more.
@sparksofjoyco: Callie Goodwin started Sparks of Joy Co over the pandemic to bring more joy to the world through handwritten, pre-stamped cards. She’s since expanded the business to include mailers, stickers, coffee and more.
@countrylather2020: Jessie Whittington turned to the #SoapTok community to connect with people looking for affordable cleansing solutions. On TikTok she shares a behind-the-scenes look at her life as a soaper and small business owner selling goat milk soaps.
@aztaco.king: Jazmin and Samuel Sears are creators from Phoenix, Arizona who showcase their growing business, AZ Taco King, on TikTok. They utilize their platform to highlight their famous dishes, often selling out of food at all of their restaurant locations due to their videos.
@habitskin: As a Hispanic founder, Tai Adaya created HABIT Skin to build the next generation of elegant sunscreen that didn’t leave a white cast. On TikTok, the company shares tips about how best to use its products, while fact-checking common skincare myths.
@thephixofficial: Brendan Aker created The [pH]ix to help his mom with her skincare as she underwent chemotherapy. Since its founding, the company has surged in popularity on TikTok, and a percentage of monthly proceeds go towards breast cancer research.

Around the world

@pluck_and_plant: Pluck and Plant, a bistro in Ikejiri-Ohashi that was losing ¥1 million every month, quadrupled its sales in just three months after using TikTok. The company won an award in the gourmet food category at the TikTok Trend Awards 2023.
@lazy_butt_club: Lazy Butt Club, run by a San Diego-based father-son duo, has grown their business and sold thousands of t-shirts with the help of TikTok Shop and a few viral videos.
@newmartina: Carmen Fiorito, aka New Martina, is known as the cell phone cover queen, who has turned her everyday job focused on mobile phone decorations into a thriving business.
@timthelawnmowerman: The grass is always greener...if Tim pays a visit. This generous firefighter provides free 'Random Acts of Mowing' to those who need a helping hand within the Aussie community.
@isma_rugs: Ismael is an artist from Oaxaca who creates amazing handmade rugs.

With so much educational content, we learn while we scroll on TikTok! In 2023, we expanded our minds as TikTok creators taught us about frogs eyes and animals holding their breath, shared math teacher-approved tips for adding integers and took in ice skating pointers for beginners. Discover the most popular hacks, tricks, and how-tos that improved our lives in 2023.

United States

@rescuerestore: How pencils have been sharpened through the years.
@whatslucasup2: Staring into the eyes of an Australian White Tree Frog.
@your.big.brain.tutor: This math tutor has you covered on solving a tough SAT question.
@niklaus_prosper: With winter on the way, brush up on a few ice skating tips.
@chemteacherphil: A STEM Feed regular explains a balloon-popping reaction.
@romanhelmetguy: The story of the bravest bear in history.
@mndiaye_97: How long can some animals hold their breath?
@bowserbee: All the different ways to use pure beeswax.
@the_mrskelly: Integers 101: using counters!
@metmuseum: Behind the scenes of the storied Costume Institute conservation lab.

Around the world

@mrbeandamatematica: A Brazilian Mr. Bean lookalike teaches us a trick to make division easier.
@james.bok: A Canadian creator reveals the art of selecting the perfect watermelon.
@rijksmuseum: Johannes Vermeer's The Milkmaid is brought to life and explained from an artist's perspective thanks to the iconic Dutch institution.
@patriciafedz: Spanish creator Patricia Fernández gives us a pop culture, history and literature mashup.
@jack.designs: Handy #CleanTok hacks from UK-based Jack Callaghan.

The TikTok community continued to bring their creativity to life and push the boundaries of self-expression through a diverse array of community effects, sounds, filters and more, with over 25 billion videos created using community effects to date. This year, we loved acting like we were in a Wes Anderson film and reminiscing about our canon events. Here are the most popular trends made possible by unique features - and the community's creativity - in 2023.

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Around the world

It's all happening! From rocking out to "Planet of the Bass" to finding new ways to enjoy a McDonald’s Grimace Shake, TikTok brought us together for unique experiences that helped shape culture in 2023. Here are some of the most unforgettable real-time trends and pop culture moments we watched unfold on TikTok.

Front row (on TikTok): The TikTok community gave us front-row access to this year's hottest tours featuring pop stars like Taylor Swift, Beyoncé, Sabrina Carpenter and Paramore.
How often do you think about the Roman Empire?: A simple question to one man shocked many about how often people think about the Roman Empire in their everyday lives.
McDonald's Grimace Shake: A milkshake honoring one of the company’s iconic mascots took on a life of its own as creators added their own HorrorTok spin on the Grimace Shake.
Planet of the Bass: Inspired by 90’s Euro Dance music, Kyle Gordon parodied the sound with his meaningless lyrics and hypnotic production to create a track landed him some superstar superfans, including the Jonas Brothers who invited him to open for their tour in August.
The Year of the Girl: Trends and movements like girl dinner, rat girl and tomato girl summers, hot girl walks, and the girlhood trend set to Billie Eilish’s “What Was I Made For” from Barbie helped define the year and usher in the ‘girl-aisssance’.

TikTok brings fans together to celebrate shared interests. Whether you’re a #BookTok lover reading Romantasy novels or a #WoSo stan, there is no shortage of diverse communities building authentic connections around the world. Here are the year's most popular fandoms on TikTok in 2023.

Artist Fandoms: From the power and dedication of the Swifties, to the BeyHive, the power of fans is real. Fans came together on TikTok to share just how passionate they were: amassing friendship bracelets, when not to take bathroom breaks, where to shop locally to find silver Renaissance fits, and running out to snag the Ice Spice Dunkin' Munchkins Drink.
Barbenheimer: The dual blockbuster moment this summer of Barbie and Oppenheimer allowed fans to flex their creative muscles by combining the juxtaposing aesthetics of the two films, exploring how to choose which movie to watch first and what to wear to the theater.
Romantasy: For those looking to spice up your next read, the #BookTok community has you covered with romance/fantasy crossovers sure to be a crowd pleaser.
Women’s Sports: Between Coco Gauff winning the US Open and a behind-the-scenes look at the Women’s World Cup, TikTok caught some of the biggest moments in women’s sports (#WoSo) this year, helping players get the representation and recognition they deserve.
CozyTok: TikTok leaned into the 'soft-girl revolution', embracing #CozyGaming, #CozyCardio, #CozyBookTok and the joy that comes from choosing this aesthetically pleasing version of slow living.

On FoodTok, the biggest culinary moments of the year were as inventive as ever, introducing us to new dishes while creatively combining unexpected ingredients. A staple of ForYou feeds everywhere, we turned to chef Gordon Ramsay (@gordonramsayofficial) to get his take on this year’s top food trends and the wider cooking community on TikTok. Join Gordon on @biteoriginals' #Biteof2023 as he takes us through the past year on FoodTok, his iconic Ramsay Reacts, and trend predictions for the year ahead. Yes, chef!

@gordonramsayofficial I’m so excited to be part of the #YearonTikTok showinng you the best in food with a #Biteof2023 thanks to my friends at @BiteOriginals ♬ original sound - Gordon Ramsay

Year on TikTok 2023 is based on internal research and trends analysis conducted from January to October 2023.

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