TikTok
October 25, 2023: TikTok has become the home of music discovery and the place where creativity and collaboration thrive. Every day, our community of over one billion people worldwide connect with their favorite artists and creators. It's where music trends are ignited and songs find new audiences, whatever genre, era or style.
To celebrate the joy of music on TikTok, today we are proud to announce In The Mix - the music experience from TikTok. In The Mix is a first-of-its-kind live global music event, bringing to life the music, trends and experiences that our community enjoy and create every day. TikTok In the Mix live event will be co-produced by TikTok and GroupM Motion Entertainment.
Headlining In The Mix are four of the biggest genre-defining artists on TikTok and in the music world today: Cardi B, Niall Horan, Anitta, and Charlie Puth. Performing in the round, fans will enjoy a truly unique 'up close and personal' experience.
In addition to the headline acts, TikTok In The Mix features live performances from exciting new artists Isabel LaRosa, Kaliii, LU KALA, and Sam Barber. All are part of TikTok's emerging artist program, TikTok Elevate.
Alongside musical performances, In the Mix will bring to life TikTok's famous For You feed, with a range of activities inspired by our community's favorite trends.
TikTok In The Mix will take place at Sloan Park in Mesa, Arizona on December 10, 2023, and will be streamed globally via TikTok LIVE. Fans will experience a specially curated show, starring beloved creators and featuring highlights from the past year. The LIVE video and event production are designed specifically for TikTok's unique vertical format by award-winning director Hamish Hamilton and Done+Dusted.
GroupM Motion Entertainment, in partnership with EssenceMediacom and Wavemaker, fostered and curated brand partnerships with The Coca-Cola Company and Paramount Pictures for the first-ever live global music event. GroupM Motion Entertainment funds, develops, produces, and distributes TV and digital content worldwide.
"No other platform mixes music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok," said Paul Hourican, TikTok's Global Head of Music Partnerships and Programming. "Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
TikTok In The Mix Headliners
A global powerhouse, Cardi B (@iamcardib) has spurred infinite inspiration for trends on TikTok, with over 23.6M followers and 29.6B #cardib views on the platform. In 2021, her smash hit ‘Up’ was the center of a viral trend that first took TikTok by storm as fans showcased their creativity and dance skills by choreographing routines with over 1.3M videos. The Cardi B Effect is in full motion for the new hit ‘BONGOS,’ with her challenging fans to hit the dance themselves, earning 106K creator videos and growing.
"I love TikTok because it allows me to truly connect with the greatest fans in the world on a real level. I can't wait to see y'all in person at TikTok in the Mix. Arizona, get ready to party with me!" – Cardi B
Beloved Irish singer-songwriter, Niall Horan (@niallhoran), connects with his 6 million global 'lovers' on TikTok by regularly engaging via the Duet and Stitch features. Whether his lovers are commenting on his cardigan era or he's showing off his latest LOOK FAB FEEL FAB video, Niall has cultivated a dedicated and engaged community. Earlier this year, Niall was one of the leading artists in our #NewMusic global music discovery hub where the singer-songwriter previewed songs from his number 1 album ‘The Show.’
"I really love my TikTok fans and I’m very excited to be able to bring 'The Show' to the TikTok In The Mix event. I’m also very much looking forward to performing in such a special venue and putting on an amazing show for all the fans that will be present on the day and also all the fans that will be watching from all over the world LIVE on TikTok." – Niall Horan
Brazilian Anitta (@anitta) is a verified global star across TikTok, boasting over 22.7M followers and driving over 21.3B views. She often shows off her complex dance routines and provides fans a behind-the-scenes look at her performances. Last year, Anitta shared a video in which she performed her hit, 'Envolver' that inspired millions of fans to recreate the iconic routine themselves, generating 2.1M videos on TikTok.
“So excited to perform at TikTok In The Mix and celebrate with fans - Arizona, are you ready for Brazilian funk?!” – Anitta
A natural TikTok user, Charlie Puth (@charlieputh) frequently shares a glimpse of his unique creative process and perfect pitch with his 22.1M fans. He's well known for teasing unreleased sounds by asking, "what if there was a song that..." before previewing a funky bass line, complex chord progression, or unusual sound effect to generate excitement for his upcoming releases. Charlie's charismatic and approachable TikTok presence has generated 478M likes, 5B views, and over 1.8M trending sound videos for his song How Long.
"TikTok has given me the ability to connect with my fans directly, give them a look into my creative process, and show them they can find music anywhere. I love the community we’ve built and am thrilled to be a part of TikTok In The Mix." - Charlie Puth
TikTok In The Mix Ticket Information
In The Mix is a ticketed event for All Ages (Under 18s to be accompanied by an adult).
Pre-sale tickets will launch exclusively on TikTok. Fans who follow the headline artists on TikTok can receive a special code allowing them to purchase tickets from Friday, October 27th at 10AM MT until October 30 at 11:59PM MT. Tickets go on general sale on Thursday, November 2nd at 10AM MT. To find out more, simply search for 'In The Mix' on TikTok or visit TikTokInTheMix.com.
