TikTok creators celebrate the tournament with #MarchMadness. Take a deeper look at this content in addition to top videos, creators, songs, and effects.
Current Top Trend: #MarchMadness
This year's March Madness tournament took over TikTok over the past few weeks including the NCAA launching an official March Madness account on platform to bracket predictions from pets. TikTok has seen tremendous growth when it comes to sports content, and March Madness is the latest example of major events being used to create content.
The #MarchMadness trend offered fans a way to connect with athletes with on-site videos sharing everything from their first look at the facilities, to offering a behind-the-scenes look at what it takes to live in the bubble.
Additionally, TikTok has been embraced by college athletes not only as a place for celebratory moments, but also to offer an unfiltered look at the realities of being a college athlete. Sedona Prince, a basketball player for the University of Oregon, uploaded a video in which she showed the disparities in facilities that men and women's teams were receiving throughout the tournament. With this video, Sedona ignited a much-needed conversation about inequality in college sports, and prompted action from the NCAA and tournament organizers.
Over the past year we've seen tremendous growth in sports as a category amongst fans, athletes, teams and leagues.
Hot Track: MONTERO (Call Me By Your Name)
Lil Nas X has another chart topper with "MONTERO (Call Me By Your Name) and creators on TikTok have used this earworm to create memes, transitions, or simply as catchy background music. As this versatile song continues to gain traction on TikTok we can't wait to see how the trends it inspires affect pop culture.
Hot Effect: Warped World
Creator Spotlight: @alex.stemp
Alex Stemplewski is a Los Angeles photographer best known for his impromptu public photoshoots. Many of his videos depict him approaching a stranger in public and offering to photograph their portraits in unique ways, which he shares with them and in his videos.
TikTok LIVE: Lil Tjay
Get inside the mind of hip hop superstar Lil Tjay as he joins the next session of Headstream this Friday, April 9th at 4PM PT/7PM ET via his account @LilTjay. Lil Tjay first saw success on TikTok with his feature on "Mood Swings" by the late rapper Pop Smoke which garnered over 1.8M creations and 289M views on the platform. Lil Tjay's new album Destined 2 Win is an embodiment of the Bronx rapper’s strong will to make it to the top. The 21-track album shows Lil Tjay’s versatility as a true storyteller that toggles between rap and R&B. Get into these standout tracks like the hit single “Calling My Phone” with 6LACK or something with more bass like “Run It Up” featuring Offset & Moneybagg Yo or “Headshot” with Polo G & Fivio Foreign.