TikTok is proud to give small business owners of all backgrounds a place where they can find community and grow their business. While the last 18 months have challenged businesses of all kinds, Latinx small businesses have been impacted disproportionately. In fact, 86% of Latinx business owners reported immediate negative impacts from COVID.
We're committed to supporting small businesses as they recover, and we're teaming up with The Hispanic Heritage Foundation (HHF) to create #CreciendoconTikTok, a $150,000 grant fund aimed at expanding and elevating 30 small Latinx businesses across the U.S.
#CreciendoconTikTok builds on our partnership with HHF, initially announced last year, to support the longterm success of the Hispanic community. The fund will grant individual cash awards of $5,000 to select Latinx small business owners who have championed perseverance, hard work and entrepreneurship through TikTok during the COVID crisis.
TikTok is proud to be a place where Latinx business owners can share their stories, build an audience and celebrate culture and community. We continue to find inspiration in the stories of small business owners across the U.S., and we're dedicating resources to support them in every way we can.
Jenni Reyes, a Latinx small business owner based in Norristown, Philadelphia, joined TikTok in March of 2020 to promote her chocolate covered strawberry business, "Reyes Paradise Treats." She often takes people behind the scenes as she creates delightful treats and artfully boxes them for customers, and in turn, she's built a community of more than 50,000 followers. Now, she's taking steps to inspire other entrepreneurs to start their own businesses.
Prioritizing the success of small businesses
Promoting small businesses and LatinX creators has long been a priority for TikTok. In 2020, we gave away $100 million in ad credits to help small businesses get back on their feet and launched Small Biz Block Party, a 20 event nationwide workshop series for small businesses. During National Small Business Month, we launched #SupportSmallBusinesses to help the TikTok community discover new small businesses, and last year, we introduced our first-ever Latinx TikTok Trailblazers List to highlight the next-generation of Latinx digital entertainment leaders.