• Launched in partnership with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC) and the Singapore Police Force (SPF), aimed at tackling online scams in Singapore
  • The edition features a range of educational content that aims to equip users with the resources and knowledge to identify and avoid scams with the ACT anti-scam actions, so as to promote responsible and safe digital behaviour of TikTok users

TikTok today announced the roll out of the Scam Prevention Edition of its Digital Wellness Hub, in partnership with MHA, NCPC and SPF. This initiative aims to equip users with the resources and knowledge to navigate the digital world safely and positively, in line with TikTok's commitment towards building a trusted and safe online space for its users on the platform.

With the Scam Prevention Edition, the Hub will contribute to local scam education and reinforce MHA's anti-scam ACT (Add, Check, Tell) framework to translate anti-scam awareness into actions. The Edition is an extension of educational resources available on the Digital Wellness Hub, which was launched in 2022 and anchors all of TikTok's initiatives around mental wellbeing, cyber wellness, user safety and more. The resources aim to:

  1. Build awareness about the most prevalent scams in Singapore,
  2. Promote the ScamShield app,
  3. Offer guidance on how to spot and report suspicious activity, and,
  4. Provide actionable scam prevention tips on keeping individuals and their loved ones safer from scams, anchored on the ACT (Add, Check, Tell) anti-scam actions.

"TikTok plays an active role in contributing towards the national anti-scam agenda, and we believe that a joint effort among public and private sector stakeholders is crucial to building the overall defence against scams," said Teresa Tan, Head of Public Policy at TikTok Southeast Asia and Singapore. "TikTok has a zero-tolerance approach to any form of scam-related content on our platform. We have implemented policies to guard against scams and take strict enforcement action upon detection. However, as scams become more sophisticated, it will take continuous education and a community effort to detect, report and prevent scams. Through the Scam Prevention Edition of the Hub, we hope to strengthen the resources available and build understanding within the community on how it takes a joint effort to keep our platform safe."

“We are excited to be part of the Scam Prevention Edition of TikTok’s Digital Wellness Hub, which provides useful scam prevention resources to help Singapore residents protect themselves against scams. Through this partnership, we hope to not only raise awareness but also encourage more individuals to take ACTions against scams," said Mr Gerald Singham, Chairman, National Crime Prevention Council.

The Scam Prevention Edition of the Hub merges education and entertainment to facilitate engagement with users of all ages on the platform. TikTok will deploy educational messages on scam prevention through various initiatives such as:

  • "What Scam Type Are You Most Prone To?", which encourages users to participate in raising awareness of scams by sharing their own experiences. The branded effect feature also showcases the top ten most common scams in Singapore and tips on evading scams.
  • Through the #ICanACTAgainstScams hashtag challenge, we will invite our community to share their own personal experiences with scams, using this as a platform to spread greater awareness and to share prevention tips.
  • A series of educational videos created in collaboration with local TikTok creators, including Ainul Md Razib (@ainlovescode), Melvin Seetoh (@niaolikesiao) and Zoe Chu (@sgsupernanny). These local creators will share their personal experiences with scams and provide educational tips on protecting themselves and others online, creating a community where users can support and look out for each other.
  • Under the "Shop Safe" tab, users will be able to access educational videos on identifying scams and how to shop safely. The content also introduces users to TikTok Shop's commitment to safety, set out through our safety policies and guidelines, along with resources from Seller University.

Access the Scam Prevention Edition here, or visit https://www.tiktok.com/safety/en-sg/scams/ for more information on TikTok's stance on scams. Visit our Digital Wellness Hub to access more resources on mental well-being and online safety.