A year ago, we introduced the TikTok Marketing Partner (TMP) program globally. Today, we're excited to announce that we’re expanding the TMP network to onboard nine more leading agencies and technology service providers from Southeast Asia (SEA) and Australia. Along with the expansion, we are also badging a set of regional partners that have excelled this part year and showcased exceptional creativity and zest in helping our clients scale new heights with their campaigns.

TikTok Marketing Partners are industry-vetted experts who create, implement, and measure ad campaigns, and are a key part of the team at TikTok that addresses our clients' requirements.

This expansion reflects the growing demands from brands looking to create more immersive experiences and cohesive marketing campaigns to take their advertising to the next level on our platform. The new partners represent the variety and quality of campaign management agencies that are responsible for fueling the growth of large-scale clients in a highly competitive landscape.

Their entry into the TMP ecosystem promises to give brands with varying needs the resources to get the most out of their marketing efforts. It also offers advertisers in Singapore greater access to a broader range of services and partners in the network to enhance their marketing campaigns for improved audience connections and outcomes regionally, expanding their reach far beyond Singapore alone. The new additions to the program include agencies making their mark in the spheres of optimization services, mobile-first advertising, measurement, media buying and perfomance-driven marketing. By providing an increasingly robust service network in SEA, TikTok aims to better serve its fast-growing and fast-evolving customers base in the region.

Delilah Chan, Head of Channel Revenue Partnerships Southeast Asia, said: "We welcome our new partners to the TikTok community. As our network grows, we aim to build more meaningful relationships between our partners and clients to give them more seamless experiences and unmatched campaign performance. Along with the existing members of the network, we celebrate your work and are inspired by it. Your hard work and exceptional service helps strengthen our credibility with our advertisers and helps us deliver on the promise of industry-leading solutions."


Newly expanded Campaign Management category, deepening TMP's scope to include Agency Services sub-category

With today's announcement, advertisers will have access to a whole new category via a dedicated drop-down for agency services within our site with a newly launched ‘Agency Services’ sub-category under ‘Campaign Management’. This sub-category gives brands access to the multi-service community of partners who can help meet their campaign’s creative and performance needs quickly and effectively to elevate the overall consumer experience on the platform.

In practice, this means advertisers can now select the local market in the main Partner Search dashboard and see corresponding listings. With these updates, we are now capturing more service offerings ("Jobs to be done") on top of the existing ones. By adding Campaign Management to Media Buying Technologies, we want to give the brands more ways to access complete spectrum expertise for TikTok campaigns. Now, you will see the newly added sub-category of Agency Services under Campaign Management. This sub-category will list full-service providers for managing marketing campaigns on TikTok. You can think of them as the teammates you can entrust with building your campaigns from idea origination, optimization, to performance evaluation. For our clients, these TMP agency services are an extended arm of their own campaign management team.

Welcoming our newest partners from SEA

Adrian Man, Director of Ecosystem Partnerships, Global Business Solutions, TikTok, said, "The badging initiative is a way of recognizing and celebrating the stellar work done by these partners in terms of driving performance for clients, from concept to measurement. We hope this announcement today further galvanizes the network, and inspires users and brands to tap on the expertise of these partners to create more engaging experiences across the region."

As we expand our TikTok Marketing Partners Program in Southeast Asia, we're proud to announce our nine new partners from across the region.

dotMATTERS: dotMATTERS is an optimization studio known for delivering performance communications for clients. dotMATTERS began operations in February 2018 with the ethos that "Every Single Dot Matters". dotMATTERS sets out to deliver the most convenient and cost-effective ways in which marketers and entrepreneurs could reach their target audience in a booming social media environment. dotMATTERS offers optimization services for media, creative, KOL, data, and technical development.

Nativex: Nativex is a leading mobile advertising company with a global presence and robust in-market expertise. Nativex helps brands across all sectors drive ROI and growth by connecting them through digital channels across the world. Nativex believes that the mobile-first culture in Southeast Asia presents plenty of opportunities for advertisers who are looking to break into the market and achieve brand visibility and engagement within the region.

M&C Saatchi Performance: M&C Saatchi Performance is a global digital media agency that takes a human approach to connect brands with people across all channels. It delivers cost-effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative, and informed media buying to deliver business growth for its clients.

NEWTAB: NEWTAB aims to provide the best Marketing Services - specializing in consulting, implementing marketing campaigns on online digital platforms such as TikTok, as well as designing optimal landing pages for e-commerce. NEWTAB not only brings communication solutions that are suitable for each customer but always aims to create the most differentiated and cost-optimized communication solutions for customers.

TikPlus Vietnam: TikPlus Vietnam is an emerging performance agency in the high-growth Vietnam market. TikPlus delivers a number of key solutions, including branding and conversion performance-driven marketing, equipped with a video production house. Running with TikTok since 2019, TikPlus offers massive experience with various case studies on eCommerce marketing. Over a hundred of TikPlus' active clients are running with TikTok and are 90% TikTok-focused.

Buzzohero (PT. Buzzo Digital Indonesia): Founded in 2015, Buzzohero is a social media advertising agency dedicated to TikTok's platform with full service Social Media Marketing, media buying, creatives and KOL capabilities. As a platform, Buzzohero connects advertisers and thousands of Buzzers to increase the awareness of a brand or product through social media. Advertisers can easily create a campaign and select their preferred Buzzers, opening the opportunity for Buzzers to earn a living and monetize their social media.

MediaDonuts: MediaDonuts is an online advertising and technology company that helps advertisers achieve their performance and branding goals across digital media channels. MediaDonuts connects brands with their respective audiences through exclusive partnerships with fast growing media platforms. MediaDonuts has offices in 7 countries across APAC with its headquarters in Singapore and is a wholly owned subsidiary of Entravision (NYSE: EVC).

Leverate: Leverate Media is one of Indonesia’s leading ROI-based marketing agencies and a full-service provider. Leverate Media prepares and combines the right mix of marketing methods for individual products and brands to create measurable and sustainable results.

ADA Asia: ADA Asia is an integrated digital marketing agency with a vision to deliver the future of marketing by combining the best of data science, technology, creative and content. At ADA in Indonesia, creatives, data scientists, and campaign strategists come together to solve our client’s problems with data-driven campaigns, creativity, and innovation. ADA’s mission is to create and deliver compelling and persuasive campaigns that deliver disproportionate business outcomes.

To find out more about TikTok Marketing Partners program, visit: https://ads.tiktok.com/marketing-partners

To learn more about TikTok For Business and how brands can leverage the platform to drive sales, visit: https://www.tiktok.com/business/en-SG