From creators such as @chinchilla.vintage championing sustainable yet fashionable living through thrifting, to @justkeepthinking advocating biodiversity and science education, TikTok brings together communities in Singapore and around the world, empowering them to raise sustainability awareness and inspire action.
This Earth Day, we join hands with our global community as we discover, share and learn on TikTok how we can continue to "Invest In Our Planet" and make a difference.
Harnessing creativity for sustainability awareness and advocacy
On TikTok, our community is passionate about making a difference and having a positive impact on our world. Harnessing the power of creativity, they share content and initiatives promoting environmentalism and climate activism, along with the many ways everyone can get involved.
Some popular environmental themes that have inspired the TikTok community over the past year include:
- Nature conservation: Popular hashtags such as #nature, #ocean and #climateaction have garnered 44 billion, 17 billion, and over 1 billion views respectively in the past year, showing our community loves creating content that celebrates, protects and restores nature through innovative solutions.
- Creators like @justkeepthinking make science and sustainability fun through bite-sized TikTok content, sharing educational content and raising awareness about social and environmental issues, while encouraging both youths and adults to be more green and create positive waves of change. (video link 1 / video link 2)
- Sustainable living and responsible consumption: #vegan (12 billion views), #thrifting (4 billion+ views), #sustainablity (3 billion+ views) are the most popular hashtags loved by the TikTok community in the past year. From creators showcasing creative skills and DIY tutorials upcycling home furniture, to communities advocating for natural and self-sufficient lifestyles, our community is looking to incorporate sustainability in all facets of their lives.
- Local businesses like @vintagewknd takes reworked fashion to the next level by introducing corsets, bags and even curtains to reduce waste as much as possible.
- Brands like Syne Studio @syne.sg who pride themselves on giving a new life to old kimonos have also converted art canvases into fashionable bags.
Advancing our commitment to climate literacy
Trust and authenticity fuel the creativity of TikTok—and we believe we have an important role to play in empowering informed climate discussions on our platform. This week, we are introducing several initiatives that will help reduce harmful climate change misinformation while elevating authoritative information year-round.
On April 21, we will begin to ramp up enforcement of a new climate change misinformation policy which removes climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it. As we do for all misinformation policies, we will work with independent fact-checking partners when applying this policy to help assess the accuracy of content. To further build our community's resilience to misinformation, we are also introducing a new search feature that directs people who seek out climate change-related content towards authoritative information.
Take action with creators and organizations
Check out Singapore's #Sustainability content hub here to find out more about incredible creators and organizations dedicated to raising sustainability awareness and bringing in innovative actions.
Throughout the month, we invite and encourage our community to take small actions from daily life and be part of the change using hashtags #Sustainability and #EarthDay.
Join us as our global community continues to raise sustainability awareness with all the ways we can all help make this planet an even better place.