• World For All and TikTok join hands to spread awareness around animal safety, adoption and cruelty and launch the #PetBFF campaign
  • The initiative commenced today with an event in Mumbai with Disha Patani supporting the cause
  • TikTok is supporting the campaign as a part of TikTok For Good, a long-term initiative to underscore the platform’s commitment and contribution to promote social good

India, August 19, 2019: In an attempt to create a world equal for humans as well as animals, WorldForAll, a Mumbai-based non-profit that has revolutionised the model of stray animal adoptions, has joined hands with TikTok, the world's leading short video platform, to raise awareness on animal welfare, safety and cruelty. The initiative will also see collaboration with GiveIndia, the country’s largest and most trusted giving platform.

The campaign kick-started today with an event in Mumbai where TikTok, World4All and GiveIndia came together to conduct a workshop and launch the in-app campaign #PetBFF  on TikTok that focuses on educating people about the importance of adoption of strays and homeless animals rather than buying expensive breeds.

Disha Patani, one of Bollywood’s leading actresses, came forward to lend her voice to the cause and encouraged people to help animals who face innumerable incidents of cruelty from humans.

The event also saw participation from popular TikTok creators such as Awez Darbar, Nagma Mirajkar, Shivani Kapila and Faby_makeupartist who posted videos using the campaigns #PetBFF on TikTok to spread the message around the cause and encourage behavioural change amongst the digital community across the country.

Taronish Bulsara, Founder & President, World For All said, "I am very grateful to TikTok for giving its extraordinary support to the cause of needy stray animals and conducting a session to promote compassion and awareness about the plight of homeless animals and how common man can help them.This step taken by an international social media giant like TikTok that is followed largely by youth can help create awareness and compassion towards homeless animals and use their power to make this world kinder, kindness is what we need most right now with so many animal cruelty cases coming to light every day."

Nitin Saluja, Director, Public Policy, TikTok India said, “We are delighted to announce our collaboration with World For All. Animal and pet videos as a category are quite popular on the platform and we would like to leverage this opportunity to educate our ever-growing community of our users on how to treat and care for animals. This initiative also aims to encourage supporting homeless animals and playing an active role in increasing overall awareness around animal welfare in our society.”

“Such a thoughtful campaign is the need of the hour. Animal abuse is as heinous as child abuse and we should be made more aware of animal cruelty. Also, the idea of adopting the homeless and caring for them is something that is very close to our hearts. Our aim has always been to make a positive impact on society and this is a wonderful initiative towards that,” added Priyanka Prakash, Head of Marketing and Partnership, GiveIndia.

TikTok is increasingly working towards ways to efficiently utilize the power of creativity to disseminate information on critical issues, generate support and foster cooperation across the community for social good. In their previous partnership with GiveIndia, TikTok supported their initiative to support the people of Odisha rebuild their lives after Cyclone Fani fit the coastal state. Show your love towards animals by joining #PetBFF on TikTok.

About World For All: World For All Animal Care & Adoptions is a Mumbai-based animal welfare organisation, that has revolutionised the model of stray animal adoptions. Apart from adoptions, the NGO also conducts rescues and sterilisations of the stray animal population. For more details, visit: https://worldforall.co/about_us.php

About GiveIndia: GiveIndia is India's largest and most trustworthy giving platform for donors. GiveIndia is a giving platform that allows you to support a cause of your choice from the NGOs that have been evaluated for transparency and credibility. For more details, visit: https://www.giveindia.org/