During this challenging time, we're focused on supporting our users by providing accurate information and resources from credible and authentic sources while continuing to offer entertaining content that brings joy to people's lives.
India has collectively moved towards social distancing, and we believe that people at home will spend more time on the internet. Our platform is a place where our users create, share and enjoy video content, however we are also conscious of the pressure on network infrastructure and capacity, as overall internet consumption increases at this point.
In light of this, as a responsible platform, we have made a voluntarily decision to efficiently manage traffic and eliminate high definition and ultra- high definition quality videos to ensure that data load for telecom networks are effectively reduced for the next 21 days.
This measure comes into effect immediately.