TikTok
From creators such as @mirendarosenberg championing sustainable living to @sealrescueireland advocating for the rescue, rehabilitation and release of sick, injured and orphaned seals, TikTok brings together communities in Ireland and around the world, empowering them to raise sustainability awareness and inspire action.
This Earth Day, we join hands with our global community as we discover, share and learn on TikTok how we can continue to "Invest In Our Planet" and make a difference.
Harnessing creativity for sustainability awareness and advocacy
On TikTok, our community is passionate about making a difference and having a positive impact on our world. Harnessing the power of creativity, they share content and initiatives promoting environmentalism and climate activism, along with the many ways everyone can get involved
Some popular environmental themes that have inspired the TikTok community over the past year include:
- Nature conservation: Popular hashtags such as #nature, #ocean and #climateaction have garnered 44 billion, 17 billion, and over 1 billion views respectively in the past year, showing our community loves creating content that celebrates, protects and restores nature through innovative solutions. @sealrescueireland has gained more than 1.8 million followers and in excess of 30 million likes on TikTok showcasing the incredible work they do in recusing and helping sick, injured and orphaned seals. Seal Rescue Ireland also advocates for ocean and wildlife conservation.
- Sustainable living and responsible consumption: #vegan (12 billion views), #thrifting (4 billion+ views), #sustainablity (3 billion+ views) are the most popular hashtags loved by the TikTok community in the past year. From creators showcasing creative skills and DIY tutorials upcycling home furniture, to communities advocating for natural and self-sufficient lifestyles, our community is looking to incorporate sustainability in all facets of their lives.With nearly half a million TikTok followers, @mirendarosenberg videos range from cooking, gardening and sustainability. Mirenda's TikTok profile has grown in popularity in Ireland and across the globe. She was recently featured in the Irish Year on TikTok 2022 list.
Advancing our commitment to climate literacy
Trust and authenticity fuel the creativity of TikTok—and we believe we have an important role to play in empowering informed climate discussions on our platform. This week, we are introducing several initiatives that will help reduce harmful climate change misinformation while elevating authoritative information year-round.
On April 21, we will begin to ramp up enforcement of a new climate change misinformation policy which removes climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it. As we do for all misinformation policies, we will work with independent fact-checking partners when applying this policy to help assess the accuracy of content. To further build our community's resilience to misinformation, we are also introducing a new search feature that directs people who seek out climate change-related content towards authoritative information. We worked with the UN when sourcing this authoritative information.
Take action with creators and organizations
Throughout the month, we invite and encourage our community to take small actions from daily life and be part of the change using hashtags #EarthDay, #Ecofriendly and #Sustainability.
Join us as our global community continues to raise sustainability awareness with all the ways we can all help make this planet an even better place.
New to TikTok and want to explore how our community is celebrating #EarthDay? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
