The All England Lawn Tennis Club (AELTC) teamed up with TikTok, the world’s newest destination for short-form video, to create Wimbledon-based content for a new generation of sport and music fans.
The AELTC launched on the TikTok platform on the eve of The Championships under @wimbledon.
Creators on the platform were encouraged to put their own spin on Wimbledon through the hashtag, #JoinTheStory, which allowed one lucky winner a chance to witness the Ladies Single action on Centre Court.
See the winner @refelicity’s video from the final here.
Follow Wimbledon on TikTok — @wimbledon