September 24, 2025•,

Unveiling the 2025 TikTok Change Makers Program and New Features to Amplify Charitable Campaigns

TikTok isn't just where trends start. It's where movements grow.

From championing mental health to advancing digital safety, creators on TikTok are turning their passions into real-world impact, rallying over 1 billion people to connect, learn, and drive change through authentic stories. Whether it's a fundraiser supporting critical causes or a heartfelt story shifting minds like GP @drnighatarif who is using her platform to create a safe space to discuss women's health or @writers.cramp who is using TikTok to share positive life lessons; TikTok's collective power mobilises communities, ignites global conversations, and fuels tangible progress worldwide.

Now in its second year, we're thrilled to introduce the 2025 TikTok Change Makers Program to celebrate and elevate mission-driven creators making a positive impact on TikTok and beyond. Throughout this five-month program, TikTok will support these creators with training, resources, and real-world opportunities to amplify their impact as they connect through exclusive events and learn from a community of peers and leaders at the forefront of social change.

Introducing the UK 2025 TikTok Change Makers

Meet this year's global cohort of 50 mission-driven creators who advocate, inspire, and educate communities worldwide.

@tiktok
Our 2025 Change Makers are the definition of "be the change you want to see in the world." 🥹
♬ original sound - TikTok

Discover all of the TikTok Change Makers and explore their stories here.

Sophia Smith Galer (@sophiasmithgaler), UK

Sophia is a British digital journalist, author, and pioneering TikTok content creator who has redefined how news and investigative storytelling live on social platforms like TikTok.

In 2019, she embraced TikTok journalism, blending investigative storytelling with platform-savvy content, most notably a viral sea shanty explainer about the Suez Canal blockage. She uses the platform to take part in trends, receive and gather news, and post explainer content, covering gender, sexual and reproductive health and rights, and digital culture.

Sophia’s informative videos on TikTok have collectively garnered 18 million likes, with her content noted for making journalism accessible to younger audiences. As a creator, author, speaker, and media consultant, Sophia continues to shape the future of journalism and digital literacy.

@sophiasmithgaler
🔓 New AI secret language just unlocked. Did you see what happened there? They both realised they were AI assistants and then switched to their dial-up modem chat? This scene is from a hackathon in London - these are two AI agents from a company called ElevenLabs and within their setup, they’ll have been programmed to do this for the hackathon by the developers, Boris Starkov and Anton Pidkuiko.
♬ original sound - Sophia Smith Galer

Dr. Kirren Schnack (@drkirren), UK

Dr. Kirren Schnack is a clinical psychologist who uses TikTok to make mental health education accessible, practical, and stigma-free. With over 600K followers and millions of views, she has become one of TikTok’s most trusted mental health voices, breaking down anxiety, trauma, and emotional well-being with clarity, compassion, and clinical expertise.

Her calm, reassuring delivery and expert advice resonate especially with young adults navigating stress, burnout, overthinking, and panic attacks. She regularly covers topics like self-soothing techniques, EMDR therapy, and how to manage health anxiety, often responding to common mental health questions from her audience.

In 2024, Dr Kirren was named to TikTok’s UK Clinician Creator Council, working alongside other NHS professionals and health bodies to ensure that accurate, evidence-based mental health content thrives on the platform.

@drkirren What anxiety symptoms do you still notice, even when you’re not feeling obviously anxious?  Calming this kind of anxiety means working on both your mind and your body. That involves learning to shift your attention—for example, away from symptoms and sensations. It also means responding differently to anxious thoughts, and training your body to relax by practicing techniques that bring you there, then repeating them until it becomes natural. For more detailed, step-by-step guidance, see my book 📚Ten Times Calmer. Next live #anxietyrelief #anxietytips #healthanxiety #anxietysymptoms #anxietytherapy @TikTok for Good ♬ original sound - Dr Kirren - Psychologist

Eleonora Svanberg (@eleonorasvanberg), UK

Eleonora Svanberg is a mathematical physics PhD student at the University of Oxford who uses TikTok to make science more human, inclusive, and empowering. With a growing following, she shares behind-the-scenes insights into her life as a physicist, application tips and personal reflections, making abstract topics in maths and physics feel approachable, especially for young women.

Known for her calm and candid content, Eleonora breaks stereotypes around STEM and student life, offering a blend of academic inspiration and mental wellness. She co-founded the non-profit Girls in STEM, and her advocacy work has been recognised by global institutions like UNESCO, the Nobel Prize Foundation, and the European Space Agency.

In 2024, she published Study with Me, a book aimed at building mathematical confidence, especially among girls.

@eleonorasvanberg #womeninstem ♬ for the girlies - Mercedes ;)

Samuel Bentley (@sambentley), UK

Sam Bentley is a leading TikTok creator known for sharing uplifting, solution-focused climate content. With millions of views across his short videos, Sam spotlights good news from around the world, like ocean cleanups, reforestation efforts, and tech innovations tackling climate change. His calm, engaging style turns big environmental issues into digestible, hopeful stories.

Originally a co-founder of UNILAD, Sam now uses his platform to show what’s working in the fight for a better planet, proving that positive change is not only possible, but already happening.

He’s also the author of Good News, Planet Earth, a book inspired by the viral success of his content.

@sambentley At this cafe in London, you don’t order coffee by speaking, you do it using sign language! And that’s because it’s run by Deaf and hard-of-hearing baristas. At the checkout there’s a screen that teaches you how to use British Sign Language to place your order. It’s called the Dialogue Express Cafe in Stratford, and the concept was started by Hakan 12 years ago, after he noticed how his disabled relatives were excluded from society. So Hakan created a platform to help break down barriers between hearing and deaf people, and give the deaf community a bigger sense of belonging. The cafe is run in partnership with Dialogue Hub, a social enterprise who offer training and employment opportunities to the deaf community, and encourage visitors to learn and use sign language too. There’s screens to teach you, posters to help, and they even run BSL courses there too! They’ve only just started and are looking for more visitors, so if you’re visiting East London, save this video as a reminder to go and order the most memorable coffee of your life. Tap like if you’d love to see more places like this and share to spread the world! #goodnews #coffee #signlanguage #deaf #bsl ♬ original sound - Sam Bentley

Dr. Alexander George (@dralexgeorge), UK

Dr Alex George is a UK Emergency Medicine doctor turned media personality and bestselling author who uses TikTok to bring mental fitness, resilience, and wellbeing into everyday conversations. With over 800K followers, he delivers clear, compassionate, evidence-led mental health content that resonates, especially with young people.

His journey from Love Island contestant in 2018 to the UK’s Youth Mental Health Ambassador in 2021, appointed by the Prime Minister, underscores his commitment to transforming mental health support in schools and communities. Dr Alex has authored multiple Sunday Times bestsellers, including Live Well Every Day and A Better Day, and continues to champion wellbeing through accessible content and campaigns like #PostYourPill, a powerful initiative to remove stigma from mental health medication.

@dralexgeorge What does my OCD look like? Thank you for all the kindness and support you have shared since the diagnosis. I hope that by sharing my experience that others will feel seen and perhaps those who have suffered (without realising it could be OCD) might get the help they need. The truth is, I think I have suffered with this on and off since I was a teenager but didn’t think it was OCD because of the picture that’s often painted about the condition. I am not a psychiatrist or therapist so I am just trying to share my experience, so if this video speaks to you please seek professional input. Does what I go through resonate with any of you? Welcome to the over-sharers club people 😂 (probs the adhd) Love, Alex #ocd #mentalfitness #mentalhealth #diagnosis ♬ original sound - Dr Alex

Elevating our community driving positive change

Last year, our 2024 Change Makers inspired their local communities with over 7,000 #TikTokforGood posts, demonstrating the passion and real-world difference our community can make together.

"We're incredibly proud of our 2024 Change Makers for sparking meaningful conversations on TikTok and beyond, showcasing that their content and communities drive real progress," said Kim Farrell, Global Head of Creators at TikTok, "As we look forward to collaborating with our 2025 Change Makers, we remain committed to equipping creators with tools, resources, and opportunities to inspire positive change and impact around the world."

New donation features empower communities to amplify giving impact

Just as we're equipping mission-driven creators with resources and training, we also want to give our community new tools to supercharge impact. With TikTok's powerful new donation amplification feature, creators and supporters can rally their networks and advance causes like never before.

Now, when creators launch a fundraiser on TikTok, anyone who sees the donation sticker, or sees the fundraiser in a creators bio can seamlessly add it directly into their own TikTok content. They can do this by placing a donation link in their profile and by using a creator's donation sticker in a post or story. This functionality enables powerful personal endorsements and creative integration from followers, helping introduce causes to entirely new audiences, significantly expanding reach and impact. What's more, these user-amplified posts will be showcased directly on the fundraiser page, fostering a deeper sense of community and shared purpose around giving goals.

We have also launched an in-app existing fundraisers list where users can easily browse and discover a wide variety of charitable campaigns. The existing fundraisers list will make it easier than ever before to access charitable causes, so the TikTok community can unite in support of positive change.

"World Central Kitchen is excited by TikTok's new donation amplification feature and its ability to help expand our fundraising efforts through viral reach," said Tunde Wackman, WCK Chief Development Officer. "Community engagement is critical to our success, and this feature makes it easy for people to channel the power of their networks for impact in a way that's authentic and engaging."

Our new donation amplification feature and existing fundraisers list is available now in select countries around the world. Start amplifying today and spark a giving chain reaction!